Through our advocacy programs we strive to influence favorable perceptions and outcomes with external audiences including buyers, legislators, regulators, and the media.

  • TAS: Get In Touch! Grow Your Business And Build Your Brand

    Contains 4 Component(s), 0.5 credits offered

    This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

  • Get In Touch! Buyer Outreach Presentation And Tools

    Contains 3 Component(s), 0.5 credits offered

    So, you’ve got their attention. Now what!? This segment of the workshop will walk you through the Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.