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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Expo East 2017: New To The Industry: How To Grow Your Business Through Decorating

    Contains 3 Component(s), Includes Credits Recorded On: 06/12/2017

    Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty.

    Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty. Diving into a new decoration method no matter how well prepared brings surprises. The complexity, materials options, machinery for the purpose are endless. Lori Garland will discuss how to avoid spending money when it's not necessary and making the most of the technology at your disposal.

    Lori Garland

    Owner

    Moving into the promotional products industry was to be a short term re-evaluation period in 1992. Fast forward 23 years and it obvious she’s found a job about which she is passionate. Originally, hired to digitize and provide technical support, Lori went on to run the production embroidery shop, customer service, technical support. Lori has digitized and trained individuals on methods, equipment and software.

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    1 Point

  • Expo East 2017: The New, The Now, The Next In Digital Marketing Strategies

    Contains 3 Component(s), Includes Credits Recorded On: 06/12/2017

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media, and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media,and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

    Scott Fcasni

    President

    As president of 1SEO Technologies, Scott Fcasni oversees the newest 1SEO division that specializes in IT support and managed services. Fcasni brings more than 10 years of experience to the role, during which his team has cultivated a distinguished client base that relies on them for business-critical technology needs. Fcasni resides in New Jersey with his wife and two kids. When not working, he enjoys traveling with his family.

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    1 Point

  • Expo East 2017: Managing the Millennial Market

    Contains 3 Component(s), Includes Credits Recorded On: 06/12/2017

    The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market.

    The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session with Seth Barnett, will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market. Learn the proper use of technology integration as part of the marketing and business mix, understand the necessity for maintaining tested strategic methods, and be able to understand what it takes to further develop strategies for success.

    Seth Barnett

    Diversity Development and Engagement Manager

    Seth Barnett is the Diversity Development Manager for Promotional Products Association International (PPAI). As an advocate for the industry's marketplace success, he develops new ways for business to meet the growing demand of a diverse workforce and a changing consumer market. Barnett spent his first three years in the industry as the association's Government Relations Manager where he coordinated legislative and regulatory obligations for the industry. Barnett holds a bachelor's degree in management, a master's degree in public administration, and a master's degree in law. Barnett is a lecturer and tutor for Texas Christian University and has been a guest lecturer at Boise State University, Johnson & Wales University, the Florida Institute of Technology, and the College of Western Idaho.

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    1 Point

  • Expo East 2017: Mastering Intentional Communication: Creating Synergistic Relationships

    Contains 3 Component(s), Includes Credits Recorded On: 06/12/2017

    ​With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships.

    With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships. Effective relationships require trust. And, a key ingredient in establishing and maintaining trust is effective communication. The biggest miscommunication occurs when we assume communication has taken place. Join Steve Klein for this session on communication and the key to business, personal and career success. Effective communication can make good relationships great and great relationships extraordinary.

    Steve A. Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

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    1 Point

  • Creative Campaigns and Utilizing IDEA Source

    Contains 4 Component(s), Includes Credits Recorded On: 06/07/2017

    Join Aubrey Collins and Cliff Quicksell, MAS+ for this session on how to create creative campaigns. This session will discuss creative brainstorming, how to use the IDEA Source, and how to incorporate it all in one campaign with one message.

    Join Aubrey Collins and Cliff Quicksell, MAS+ for this session on how to create creative campaigns. This session will discuss creative brainstorming, how to use the IDEA Source, and how to incorporate it all in one campaign with one message. 

    Aubrey Collins

    Director of Sales and Marketing

    As a writer, marketer and communications professional, Aubrey Collins has been helping brands tell their stories internally and externally for nearly 15 years. For the past six years at MediaTree, a supplier of branded digital entertainment cards has been the Director of Sales and Marketing. Collins also serves as a Chef on the board of PromoKitchen, a nonprofit organization committed to the advancement of the promotional products industry through education and mentorship. 

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Legislation And Agencies That Regulate The Use of Promotional Products

    Contains 3 Component(s), Includes Credits Recorded On: 05/31/2017

    Promotional products fall under the jurisdiction of a variety of government agencies and their regulations. Learn which agencies and which regulations apply to your product. This webinar will help you address the regulatory compliance of your products before you produce and distribute them. This session is an elective for the Product Safety Aware program.

    Promotional products fall under the jurisdiction of a variety of government agencies and their regulations. Join Ben Kornblet for this overview, and learn which agencies and which regulations apply to your product. This webinar will help you address the regulatory compliance of your products before you produce and distribute them. This session is an elective for the Product Safety Aware program.

    Ben Kornblet

    Manager of Global Consumer Regulatory Affairs

    Ben Kornblet is the Program Manager for Global Regulatory Affairs Manager in UL’s Consumer and Retail Services division where he leads a team that advises clients on how global legislative and regulatory activity might impact a client’s supply chain. Prior to joining UL in 2015, Mr. Kornblet was the Principal of BKC Group where he provided regulatory and business consulting services to clients with interests in the regulatory developments at the Consumer Product Safety Commission and the Food and Drug Administration. In total, he has spent 15 years in Washington working on legislative and regulatory policy on a variety of issues including product safety and the environment.  Mr. Kornblet holds a JD from Syracuse University, a Master in Public Administration from Syracuse’s Maxwell School of Public Citizenship, and a BA from Tulane University. 


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    1 Point

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  • How To Create A Video Marketing Campaign That Will Drive Traffic, Generate Leads And Beat The Pants Off Your Competitors

    Contains 4 Component(s), Includes Credits Recorded On: 05/24/2017

    Join Jace Vernon for this session on video marketing. This session will focus on how to set up a YouTube campaign, what to include in every video script, mistakes to avoid, and how to get your video to your target audience.

    Join Jace Vernon for this session on video marketing. This session will focus on how to set up a YouTube campaign,  what to include in every video script, mistakes to avoid, and how to get your video to your target audience. 

    Jace Vernon

    CEO

    Jace Vernon is an online marketing expert whose passion is helping others grow their business. He currently runs Ydraw and Marketing Hy, a fast-growing digital agency. He has given presentations at Pubcom, SMX, Affiliate Marketing Summit, Digital Marketing and more.

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    1 Point

  • Capitol Hill Critical Issues For The Promotional Products Industry

    Contains 3 Component(s), Includes Credits Recorded On: 05/17/2017

    Join Anne Stone for this overview of the PPAI Government Relations program and updates from Capitol Hill. This session will also discuss how participants can become involved on the local, state, or national level.

    Join Anne Stone for this overview of the PPAI Government Relations program and updates from Capitol Hill. This session will also discuss how participants can become involved on the local, state, or national level. 

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

  • Creating A Functional Export Manual

    Contains 4 Component(s), Includes Credits Recorded On: 05/17/2017

    How is your export manual working for you? Drafting an export compliance manual can be daunting and time-consuming, but the real challenge is often in making it functional. This session is an elective for the Product Safety Aware program.

    How is your export manual working for you?  Drafting an export compliance manual can be daunting and time-consuming, but the real challenge is often in making it functional.  In this interactive session, Michelle Schulz will discuss day-to-day challenges and tested solutions for creating a functional export manual.  Using case examples, Schulz will venture beyond the “legalese” into the implementation phase in a global business environment. This session is an elective for the Product Safety Aware program.   

    Michelle Schulz

    Partner and Co-Founder

    Michelle Schulz is co-founder and co-chair of Gardere’s International Trade Practice. In addition, she co-chairs the firm’s broader International Practice Group, which provides end-to-end solutions for global business transactions and litigation worldwide. As a leading authority in international trade law, Schulz represents a range of corporate clients in matters relating to U.S. trade regulations such as the International Traffic in Arms Regulations, the U.S. Export Administration Regulations, and the various sanctions and embargoes administered by the Treasury Department’s Office of Foreign Assets Control. She also routinely represents clients in government investigations, audits, disclosures, fines, penalties, and forfeitures. She also guides corporate clients on export and import policies and procedures, export licensing, duty savings, and other trade compliance matters.

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    1 Point

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  • MAS: How Do I Get My Business Unstuck?

    Contains 5 Component(s), Includes Credits Recorded On: 05/03/2017

    You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can’t-miss session.

    Join Ryan Sauers for the webinar How Do I Get My Business Unstuck. You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can't-miss session.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    1 Point