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  • Best of Expo 2017: Marketing On A Shoestring

    Contains 4 Component(s), Includes Credits Recorded On: 03/17/2017

    The promotional marketing industry has some of the most advanced suppliers providing exceptional options to foster your continued growth. With this high level of sophistication, why is it that we only resort to handing out “stuff” with our names on it? Developing great marketing campaigns that are targeted and resonate with our target audiences is now something everyone can do.

    Join Cliff Quicksell, MAS+ for this session on Marketing on a Shoestring. The promotional marketing industry has some of the most advanced suppliers providing exceptional options to foster your continued growth. With this high level of sophistication, why is it that we only resort to handing out “stuff” with our names on it? Developing great marketing campaigns that are targeted and resonate with our target audiences is now something everyone can do. With a little creativity, the right suppliers, and a bit of imagination you can create amazing marketing tools for a fraction of what cost in the past. Learn the questions to ask key vendors, learn how to build unique marketing programs that resonate with your client and prospects inexpensively, and learn how to effectively implement these programs in the market.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • U.S. Customs Incentive Programs: C-TPAT and ISA

    Contains 3 Component(s), Includes Credits Recorded On: 03/08/2017

    If your company is currently an importer or exporter, you’ll want to attend this webinar. Our featured speaker, Michael Laden, will discuss two incentive-based partnership programs offered by U.S. Customs and Border Protection (CBP). This session is an elective for the Product Safety Aware program.

    If your company is currently an importer or exporter, you’ll want to attend this webinar. Our featured speaker will discuss two incentive-based partnership programs offered by U.S. Customs and Border Protection (CBP).  The Customs-Trade Partnership Against Terrorism (C-TPAT) was created in the aftermath of September 11, 2001. C-TPAT is a supply chain security program that rewards member-companies with benefits in return for tightening up supply chain security protocols. Participants are granted incentives such as fewer CBP cargo examinations and front of line privileges in the event an exam is required. C-TPAT is also open to U.S. exporters. Our speaker will also discuss the Importer Self-Assessment Program (ISA). Qualified participants in the ISA program are removed from CBP audit pools. Participation in C-TPAT is a prerequisite to applying for ISA. This webinar is ideally suited for any company engaged in importing or exporting and for any person involved in international trade compliance, logistics or security. This session is an elective for the Product Safety Aware program.

    Michael Laden

    Founder and CEO

    Michael Laden is the Founder and CEO of Trade Innovations and specializes in customs compliance and supply chain security consulting. Mr. Laden has more than 35 years of experience in the international trade industry. 

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    1 Point

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  • Apparel Trends and Transcending the Promo Products Market

    Contains 4 Component(s), Includes Credits Recorded On: 03/01/2017

    Trends, challenges and opportunities will define the decorated apparel industry in 2017. Now is the time to get ahead of these trends and prepare for new products that will meet your customers’ demands.

    Join Colleen Hartigan as she discusses trends, challenges and opportunities will define the decorated apparel industry in 2017. Trends, challenges and opportunities will define the decorated apparel industry in 2017. Now is the time to get ahead of these trends and prepare for new products that will meet your customers’ demands. Many factors influence the styles, colors, fabrics and materials clients will ask for this year. In this webinar, participants will learn about the newest apparel trends, color palettes and the exciting advancements in apparel technology, and they can then take advantage of every opportunity. 2017 promises to be full of opportunities for apparel manufacturers, suppliers and decorators. Don't be left out of the loop—get ahead of the trends by learning about them now.  

    Colleen Hartigan

    Consultant

    Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.

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    1 Point

  • PPAI Research™ 101: Your Comprehensive Guide To The Industry’s Leading Source For Data And Analytics

    Contains 4 Component(s), Includes Credits Recorded On: 02/22/2017

    Powered by cutting-edge analytics and trusted methodology, PPAI Research™ continues to serve the promotional products industry as the global leader in applied intelligence and insights since 1965. This session is designed to identify the industry tools and resources available through PPAI, while exploring key features and benefits to maximize your business.

    Join Mo Das for this session on PPAI Market Research 101. Powered by cutting-edge analytics and trusted methodology, PPAI Research™ continues to serve the promotional products industry as the global leader in applied intelligence and insights since 1965. This session is designed to identify the industry tools and resources available through PPAI, while exploring key features and benefits to maximize your business. 

    Mo Das

    PPAI Research Manager

    Moumita “Mo” Das leads both internal and external research initiatives at PPAI, providing strategic insights to the association’s cross-functional teams, as well as key market trends, business intelligence and consumer behavior tools to the membership. Mo established a solid foundation in both quantitative and qualitative methodologies while studying Sociology at Saint Louis University, and has a range of research experience from fieldwork and analysis to strategy and solutions. 

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    1 Point

  • CAS: Negotiation Best Practices

    Contains 5 Component(s), Includes Credits Recorded On: 01/25/2017

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Tony Perzow

    Owner

    Speaker: Tony Perzow

    A polished and engaging presenter, Tony Perzow has trained top executives from many of the leading Fortune 500 companies. Before his career as a negotiation trainer, Tony was a top sales performer, procurement specialist and entrepreneur. He's been a buyer and seller of some of the world's largest closeouts, negotiating with such companies as Walmart, Amazon and Costco.

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    1 Point

  • The Next Wave of California Regulations: Priority Products

    Contains 3 Component(s), Includes Credits Recorded On: 01/25/2017

    Just when you thought you had a handle on all of your compliance obligations, you've got more on your hands. In 2018 new rules go into effect that will change how and where you must post Prop 65 warnings. Key to this update, you now need to warn the purchaser prior to purchase, that means online and catalog warnings will be required. This session will help you get prepared to comply with these new rules. This session qualifies as an elective course under the Product Safety Aware Program.

    Just when you thought you had a handle on all of your compliance obligations, you've got more on your hands. In 2018 new rules go into effect that will change how and where you must post Prop 65 warnings. Key to this update, you now need to warn the purchaser prior to purchase, that means online and catalog warnings will be required. This session will help you get prepared to comply with these new rules. This session qualifies as an elective course under the Product Safety Aware Program.

    Recommended Pre-Requisite: CAS Required: Product Safety Basics and Prop 65 & State Regulations

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is Senior Technical Consultant at QIMA (formerly AsiaInspection).  With over 30 years of experience, she is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods.  She has conducted numerous technical seminars and webinars globally.  She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees.  She is also a member of PPAI’s Product Responsibility Action Group (PRAG) and a previous member of the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

    Ms. DeRagon received a B.S degree in business administration from Bay Path College, Magna Cum Laude.


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    1 Point

  • Expo 2017: The Leadership Advantage

    Contains 3 Component(s), Includes Credits

    Join Kim Busse for this session on the Leadership Advantage! Successful leaders recognize and appreciate the differences within their teams and manage to those preferences. This session explores how behavior influences your management style. Learn how to use behavioral insight to build and maintain a cohesive, loyal and productive team. Walk away with real advice on how to handle different types of employees. Understanding your team’s natural work practices and communication preferences allows you to play into their strengths and navigate around weaknesses. Learn more about who you are and how you communicate. Receive honest feedback into your strengths and challenges and how to use that knowledge to your advantage.

    Join Kim Busse for this session on the Leadership Advantage! Successful leaders recognize and appreciate the differences within their teams and manage to those preferences. This session explores how behavior influences your management style. Learn how to use behavioral insight to build and maintain a cohesive, loyal and productive team. Walk away with real advice on how to handle different types of employees. Understanding your team's natural work practices and communication preferences allows you to play into their strengths and navigate around weaknesses. Learn more about who you are and how you communicate. Receive honest feedback into your strengths and challenges and how to use that knowledge to your advantage.

    Kim Busse

    Key Relationship Manager

    Kim Busse is the Key Relationship Manager at The Omnia Group, an employee selection and management consulting firm. In her current role, Kim partners with her clients to select top talent, manage more effectively, build high-performance teams, and succession planning using behavioral assessment tools/concepts.

    Utilizing over 20 years of human resource management and business development experiences, she has provided guidance to hundreds of businesses in a wide range of industries, including insurance, financial services, automotive, staffing, and healthcare. Prior to joining the Omnia team, Kim was in the financial industry for 10 years serving in various roles such as branch manager, business development, NMLS registered mortgage loan originator, small business relationship banker, and certified trainer.

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    1 Point

  • Expo 2017: Creating A Sales Culture: Coaching CSRs To Sell

    Contains 3 Component(s), Includes Credits

    Join Kim Busse for this session on Creating A Sales Culture! As the needs of your business change, your customer service representatives are required to adjust and take on more tasks and responsibilities. They also find themselves in the position to sell more products or services. If you are creating a sales culture, you have to make selling comfortable for CSRs. It’s no secret most dislike it and prefer to simply avoid the task altogether. It is the manager’s responsibility to help representatives understand that great customer service includes an additional sales offer. Gaining insight into your CSRs’ natural work practices and communication styles allow you to play into strengths and navigate around weaknesses when it comes to making confident cross-sellers of service workers.

    Join Kim Busse for this session on Creating A Sales Culture! As the needs of your business change, your customer service representatives are required to adjust and take on more tasks and responsibilities. They also find themselves in the position to sell more products or services. If you are creating a sales culture, you have to make selling comfortable for CSRs. It's no secret most dislike it and prefer to simply avoid the task altogether. It is the manager's responsibility to help representatives understand that great customer service includes an additional sales offer. Gaining insight into your CSRs' natural work practices and communication styles allow you to play into strengths and navigate around weaknesses when it comes to making confident cross-sellers of service workers.

    Kim Busse

    Key Relationship Manager

    Kim Busse is the Key Relationship Manager at The Omnia Group, an employee selection and management consulting firm. In her current role, Kim partners with her clients to select top talent, manage more effectively, build high-performance teams, and succession planning using behavioral assessment tools/concepts.

    Utilizing over 20 years of human resource management and business development experiences, she has provided guidance to hundreds of businesses in a wide range of industries, including insurance, financial services, automotive, staffing, and healthcare. Prior to joining the Omnia team, Kim was in the financial industry for 10 years serving in various roles such as branch manager, business development, NMLS registered mortgage loan originator, small business relationship banker, and certified trainer.

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    1 Point

  • CAS: Customer Engagement In A Digital World

    Contains 4 Component(s), Includes Credits

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1 Point

  • Expo 2017: How Full And How Strong Is Your Sales Pipeline?

    Contains 3 Component(s), Includes Credits

    Join Dave Fellman for this session on How Full and How Strong Is Your Sales Pipeline. You have some good customers, but do you really have enough of them to get beyond your current income level, to make the kind of money you really want to make? Here’s an equally important question, do you have enough prospects in your pipeline to ensure that you’ll get where you want to go? This session will prepare you to build and strengthen your pipeline, teaching you who to prospect and how to prospect for maximum success in the modern marketplace.

    Join Dave Fellman for this session on How Full and How Strong Is Your Sales Pipeline. You have some good customers, but do you really have enough of them to get beyond your current income level, to make the kind of money you really want to make? Here's an equally important question, do you have enough prospects in your pipeline to ensure that you'll get where you want to go? This session will prepare you to build and strengthen your pipeline, teaching you who to prospect and how to prospect for maximum success in the modern marketplace.

    Dave Fellman

    president

    David M. Fellman is the president of David Fellman & Associates, a sales & marketing consulting firm serving numerous segments of the graphic arts and promotional products industries. He is the author of Sell More Printing (2009) and Listen to the Dinosaur (2010), which Selling Power magazine listed as one of its “10 Best Books to Read in 2010." His articles on sales, marketing and management topics have appeared in a variety of industry publications, and he is a popular speaker who has delivered seminars and keynotes at industry events across the United States, Canada, England, Ireland and Australia.

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    1 Point