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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Expo 2017: Sales Management: How To Hire A Winner

    Contains 3 Component(s), Includes Credits

    Join Dave Fellman for this session on Sales Management. You've decided that it's time to hire a salesperson, either to open new territory, or to replace a salesperson who's leaving (or being discharged!) This can be an exciting time for your company, but it's also a dangerous time. You want to hire a top performer, not an underachiever who'll cost you time and money and never deliver a return on your investment. There's a lot more to hiring a winner than just running an ad in the paper or on monster.com. Learn how to profile the ideal candidate for your sales position, ask the right questions in the interview stage and test the most important success factors.

    Join Dave Fellman for this session on Sales Management. You've decided that it's time to hire a salesperson, either to open new territory, or to replace a salesperson who's leaving (or being discharged!) This can be an exciting time for your company, but it's also a dangerous time. You want to hire a top performer, not an underachiever who'll cost you time and money and never deliver a return on your investment. There's a lot more to hiring a winner than just running an ad in the paper or on monster.com. Learn how to profile the ideal candidate for your sales position, ask the right questions in the interview stage and test the most important success factors.

    Dave Fellman

    president

    David M. Fellman is the president of David Fellman & Associates, a sales & marketing consulting firm serving numerous segments of the graphic arts and promotional products industries. He is the author of Sell More Printing (2009) and Listen to the Dinosaur (2010), which Selling Power magazine listed as one of its “10 Best Books to Read in 2010." His articles on sales, marketing and management topics have appeared in a variety of industry publications, and he is a popular speaker who has delivered seminars and keynotes at industry events across the United States, Canada, England, Ireland and Australia.

    MAS-Apprvd.jpg

    1 Point

  • Expo 2017: PromoKitchen Presents: Salt And Pepper LIVE!

    Contains 3 Component(s), Includes Credits

    Bill Petrie and Kirby Hasseman will discuss relevant industry topics to present differing views in an educational environment. Utilizing the debate structure similar to politicians, Petrie and Hasseman will share their thoughts on a variety of issues that affect both suppliers and distributors, and will take questions from the audience.

    Bill Petrie and Kirby Hasseman will discuss relevant industry topics to present differing views in an educational environment. Utilizing the debate structure similar to politicians, Petrie and Hasseman will share their thoughts on a variety of issues that affect both suppliers and distributors, and will take questions from the audience.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.

    Jon Norris

    Vice President

    Jon Norris is the vice president of operations for Starline USA Inc, located in Grand Island, New York, where he oversees manufacturing, warehousing, customer service and technology functions. Norris is currently the chair of the PPAI Technology Committee. Norris is currently helping drive an industry data integrations project, labeled PromoStandards, that believes that this is the future of our industry long term sustainability.He also is a PromoKitchen volunteer and Chef. As an industry Millennial, he is involved in numerous millennial initiatives industrywide to help drive the awareness of the changing workplace.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Seven Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 3 Component(s), Includes Credits

    Join Johnny Campbell for this session on Seven Marketing Strategies that Eliminate Price Resistance. The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search for promotional items. It is also how they determine who to trust and buy from. In this program, you will learn seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Join Johnny Campbell for this session on Seven Marketing Strategies that Eliminate Price Resistance. The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search for promotional items. It is also how they determine who to trust and buy from. In this program, you will learn seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

    MAS-Apprvd.jpg

    1 Point

  • Expo 2017: Effective Presentation Skills For Women

    Contains 3 Component(s), Includes Credits

    Join Jessica Hiner for this session on Effective Presentation Skills For Women. A presentation is one of the most important tools a professional has for getting things done and influencing others. Whether you are persuading colleagues, selling to a client, energizing a team or recommending an idea to senior leaders, an effective presentation can be the difference between your success and failure. This fun, one-hour session will help you focus on the visual, vocal and verbal components of presentation delivery so that your message has the intended impact on your audience.

    Join Jessica Hiner for this session on Effective Presentation Skills For Women. A presentation is one of the most important tools a professional has for getting things done and influencing others. Whether you are persuading colleagues, selling to a client, energizing a team or recommending an idea to senior leaders, an effective presentation can be the difference between your success and failure. This fun, one-hour session will help you focus on the visual, vocal and verbal components of presentation delivery so that your message has the intended impact on your audience.

    Jessica Hiner

    Vice President of Key Accounts

    Jessica is the Vice President of Key Accounts for a Top 40 Promotional Products Supplier, with experience on both the supplier and distributor sides of the industry. Dedicated to the value and importance of partnering with customers to reach their business goals and objectives, with the use of promotional products and marketing tools. Expertise includes sales presentations, corporate and incentive programs, merchandising, sales evaluations and growth review, contract negotiation, networking and much more.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Win And Win BIG!

    Contains 3 Component(s), Includes Credits

    Join Tom Rizzi and Greg Armstrong for the session Win and Win Big! Discover proven tools, processes and strategies to help you win million and multi-million dollar deals. Learn how to position yourself and your solution to win large deals and contracts and how to quickly and efficiently implement your solution to capture the cash.

    Join Tom Rizzi and Greg Armstrong for the session Win and Win Big! Discover proven tools, processes and strategies to help you win million and multi-million dollar deals. Learn how to position yourself and your solution to win large deals and contracts and how to quickly and efficiently implement your solution to capture the cash.

    Tom Rizzi

    ​Senior Sales Executive

    Tom Rizzi is the Senior Sales Executive with over 20 years of experience in winning large enterprise account deals in the promotional products, print and packaging industries. Has won over $1 Billion in new sales during career. Expertise in sales process, deal qualification, presentation development and delivery. Extensive management and leadership experience. Has led sales teams of over 500 people producing in excess of $1 Billion in annual sales. Experienced in conducting sales and sales process training focused on winning large enterprise accounts.

    Greg Armstrong

    Former Vice President of Sales & Marketing

    Greg Armstrong, formerly the Vice President of Sales & Marketing with AIA Corporation, has joined Proforma as its Vice President of Sales Development. In this role, Armstrong will help Proforma Owners identify, pursue and win enterprise level accounts. Based in Fountain Valley, CA, Armstrong will work closely with Proforma Owners primarily on the west coast to secure major account opportunities.

    Armstrong has more than 20 years of experience in all facets of the print and promotional products industry as a supplier, distributor and buyer. Prior to his recent position with AIA, Armstrong held the title of Director of Supplier Relations for Alcone Marketing. On the supplier side, Armstrong served in managerial sales roles with Headmaster, Logomark and Gemline. He was also a buyer for Sechrist Clinical Services as their Marketing Manager.

    Armstrong served on the Board of Directors for Specialty Advertising Association of California (SAAC), is a member of the American Marketing Association and was selected as one of PPB magazine's 13 Rising Star's in 2012.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Social Media Sales Blueprint: Creating A Social Media Campaign That Works

    Contains 3 Component(s), Includes Credits

    Join Johnny Campbell in the session Social Media Sales Blueprint! Social media is one of the most powerful new marketing tools for business growth in the world. In fact, it is safe to say that if your business has not started to integrate social media marketing campaigns into your over-all marketing plans, then your business is missing out on additional income streams and business growth opportunities. In this program, Johnny Campbell will provide you with a three step social media marketing template that will help you to generate more leads, more sales and more money in your business.

    Join Johnny Campbell in the session Social Media Sales Blueprint! Social media is one of the most powerful new marketing tools for business growth in the world. In fact, it is safe to say that if your business has not started to integrate social media marketing campaigns into your over-all marketing plans, then your business is missing out on additional income streams and business growth opportunities. In this program, Johnny Campbell will provide you with a three step social media marketing template that will help you to generate more leads, more sales and more money in your business.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

    CAS-Apprvd.jpg

    1.5 Points

  • Expo 2017: Podcasting 101

    Contains 3 Component(s), Includes Credits

    In today’s busy media landscape, podcasting has emerged as one of the most dynamic ways to capture your customer's attention. Previously the domain of expensive production studios, podcasts can now be recorded with simple software tools and published to the Internet within hours. In this session, Mark Graham will show you why podcasts are such an effective communication tool, how to craft a great interview, how to land a high-profile guest, and how to produce and record your very own podcast. Mark Graham has hosted the popular PromoKitchen podcast since its founding in 2011. He is also the host of the commonsku podcast, skucast.

    In today's busy media landscape, podcasting has emerged as one of the most dynamic ways to capture your customer's attention. Previously the domain of expensive production studios, podcasts can now be recorded with simple software tools and published to the Internet within hours. In this session, Mark Graham will show you why podcasts are such an effective communication tool, how to craft a great interview, how to land a high-profile guest, and how to produce and record your very own podcast. Mark Graham has hosted the popular PromoKitchen podcast since its founding in 2011. He is also the host of the commonsku podcast, skucast.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Designing A Sales Compensation Plan That Works

    Contains 3 Component(s), Includes Credits

    Designing an effective sales compensation plan is one of the best tools you have as a sales manager/business owner, yet, it’s one of the hardest and most frustrating things to get right. Catherine Graham shares her successes (and many failures) in designing a sales compensation plan at RIGHTSLEEVE that now gets results.

    Designing an effective sales compensation plan is one of the best tools you have as a sales manager/business owner, yet, it's one of the hardest and most frustrating things to get right. Catherine Graham shares her successes (and many failures) in designing a sales compensation plan at RIGHTSLEEVE that now gets results.


    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Putting The Social In Your Media

    Contains 3 Component(s), Includes Credits

    Join Bill Petrie and Kirby Hasseman for the session Putting the Social in Your Media! Every company, every brand and every person is a media company, but very few act like it. Just as media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to reach a high level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that moves your target audience.

    Join Bill Petrie and Kirby Hasseman for the session Putting the Social in Your Media! Every company, every brand and every person is a media company, but very few act like it. Just as media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to reach a high level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that moves your target audience.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: A Salesperson's Guide To Understanding Financial Statements

    Contains 3 Component(s), Includes Credits

    Join Jamie Watson for the session A Salesperson's Guide to Understanding Financial Statements. The financial side of any business can be intimidating to someone who doesn’t have experience managing it. However, understanding financials is essential to evaluating success and planning for the future. An owner doesn’t have to have a degree in accounting to understand the basic elements of a financial statement and what they mean to the business. This seminar will explain the key parts of a financial statement and how they impact a distributor’s success.

    Join Jamie Watson for the session A Salesperson's Guide to Understanding Financial Statements. The financial side of any business can be intimidating to someone who doesn't have experience managing it. However, understanding financials is essential to evaluating success and planning for the future. An owner doesn't have to have a degree in accounting to understand the basic elements of a financial statement and what they mean to the business. This seminar will explain the key parts of a financial statement and how they impact a distributor's success.

    Jamie Watson, MAS, CPA

    Senior Financial Analyst for Certified Marketing Consultants, LLC

    Jamie Watson, MAS, CPA is Senior Financial Analyst for Certified Marketing Consultants, LLC. Jamie has been involved various aspects of Finance and Accounting for over 12 years. She graduated Magna Cum Laude with her Bachelor of Business Administration from Stetson University and then earned her Masters of Accountancy from Manchester College. She qualified as a CPA in the state of Indiana where she worked for the regional accounting firm of Alerding & Co., LLC. Jamie has been involved in the consulting of both supplier and distributor companies in the Promotional Products Industry for over 7 years. Jamie has earned the CAS designation from PPAI and the BASI designation from ASI.

    CAS-Apprvd.jpg

    1 Point