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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Expo 2017: Power Keynote: How Digital Is Inspiring A New Era Of Experience Design

    Contains 3 Component(s), Includes Credits

    Join Brian Solis for the session How Digital Is Inspiring a New Era of Experience Design. People don’t want products, they want experiences. This is one of the reasons why businesses over the next 10 years are going to increase investments in customer experience to more effectively compete. The secret to success however, is understanding the relationship between digital and the evolution of customer expectations, behaviors and preferences. What people value, what they find relevant, the experiences they want, are ours to discover. And, they’re not what we think. In his presentation, digital analyst, anthropologist and futurist Brian Solis will share why and how digital will help businesses design meaningful and relevant experiences that people love online and in the real world. More so, he will share insights into how see the world differently to design for a different generation of connected customers.

    Join Brian Solis for the session How Digital Is Inspiring a New Era of Experience Design. People don't want products, they want experiences. This is one of the reasons why businesses over the next 10 years are going to increase investments in customer experience to more effectively compete. The secret to success however, is understanding the relationship between digital and the evolution of customer expectations, behaviors and preferences. What people value, what they find relevant, the experiences they want, are ours to discover. And, they're not what we think. In his presentation, digital analyst, anthropologist and futurist Brian Solis will share why and how digital will help businesses design meaningful and relevant experiences that people love online and in the real world. More so, he will share insights into how see the world differently to design for a different generation of connected customers.

    Brian Solis

    Principal Analyst

    Brian Solis is Principal Analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it.

    He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book “X,” explores the intersection of where business meets design to create engaging and meaningful customer experiences.

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    1 Point

  • Expo 2017: The Lessons Of 100%: Strategies To Reduce Friction To Sell More

    Contains 3 Component(s), Includes Credits

    Join Bill Petrie for this session on The Lessons of 100%. In our continually evolving marketplace, clients are seeking sales experiences that are as friction-less as possible. It’s about going beyond the “big things” all distributors do well: source, decorate, deliver, and invoice for merchandise. To truly stand out and reduce client friction in an Amazon world, it’s the seemingly little areas where it’s critical to give 100 percent. In this session, Bill Petrie will outline easily implemented, tactical actions that can be taken immediately to create an experience clients will gladly pay for again and again.

    Join Bill Petrie for this session on The Lessons of 100%. In our continually evolving marketplace, clients are seeking sales experiences that are as friction-less as possible. It’s about going beyond the “big things” all distributors do well: source, decorate, deliver, and invoice for merchandise. To truly stand out and reduce client friction in an Amazon world, it’s the seemingly little areas where it’s critical to give 100 percent. In this session, Bill Petrie will outline easily implemented, tactical actions that can be taken immediately to create an experience clients will gladly pay for again and again.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

  • Expo 2017: Keynote Luncheon: Mark Graham In Conversation With Norm Hullinger - A Look Inside The Industry's First Billion Dollar Company

    Contains 3 Component(s), Includes Credits

    ​In this special fireside chat, Mark Graham will sit down with Norm Hullinger CEO of alphabroder to uncover the ups and downs of running the industry's largest company. We'll explore themes as wide ranging as the state of the apparel sector, industry consolidation, how Alibaba and Amazon are changing how we buy wearables as well as Norm's rituals and routines for managing an organization that spans the globe with thousands of partners and employees.

    In this special fireside chat, Mark Graham will sit down with Norm Hullinger CEO of alphabroder to uncover the ups and downs of running the industry's largest company. We'll explore themes as wide ranging as the state of the apparel sector, industry consolidation, how Alibaba and Amazon are changing how we buy wearables as well as Norm's rituals and routines for managing an organization that spans the globe with thousands of partners and employees. This is the first time Norm has spoken publicly about these issues. The format will be real and honest. Mark will ask a range of questions that will get at what's really at stake for our industry as seen through the eyes of one of the most influential companies in our industry today.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    Noarm Hullinger

    CEO

    CEO of alphabroder

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    1 Point

  • Expo 2017: Keynote Luncheon: It's Not Who You Know, It's Who Knows You! How To Build Your Business By Building Your Brand

    Contains 3 Component(s), Includes Credits Recorded On: 01/11/2017

    With so many choices confronting your prospective customers and clients, the question is: Why should they choose you? In his eye-opening, energetic and entertaining signature-presentation, internationally-renowned business marketing speaker and expert David Avrin, The Visibility Coach, will reveal what it truly takes to recognize and promote your true competitive advantage while building a category-leading brand identity.

    With so many choices confronting your prospective customers and clients, the question is: Why should they choose you? In his eye-opening, energetic and entertaining signature-presentation, internationally-renowned business marketing speaker and expert David Avrin, The Visibility Coach, will reveal what it truly takes to recognize and promote your true competitive advantage while building a category-leading brand identity. Based on the lessons in his breakout book: It’s Not Who You Know, It’s Who Knows You! David Avrin’s engaging business marketing presentation will leave you with a new perspective of what it takes to stand out and a head full of new ideas and actionable strategies to become top-of-mind with your top prospects.

    David Avrin, CSP

    Former CEO Group-Leader and Business Marketing Firm Owner

    One of the most in-demand business branding speakers in the world today, David Avrin, CSP has shared his content-rich, entertaining hard hitting, hilarious and memorable presentations to enthusiastic audiences across North America and around the world, including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Antwerp, Buenos Aires, Sri Lanka, Manila, Glasgow, Rotterdam, Barcelona, Monte Carlo, London, Johannesburg and Dubai. David Avrin shows business owners and leaders, sales professionals, HR audiences and entrepreneurs how to ferret-out, recognize, craft and promote compelling competitive advantages. 

    A former CEO group-leader and business marketing firm owner, David's business insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. He is also the author of three books including the acclaimed: "It's Not Who You Know, It's Who Knows You!" His new book "Visibility Marketing — The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business” will be released internationally in July.

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    1 Point

  • Expo 2017: General Session: Recipe For Brand Loyalty

    Contains 3 Component(s), Includes Credits

    In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

    Why have thousands of customers from around the world chosen to get the Johnny Cupcakes' logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world's most sought after retail locations.

    In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think. Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, he has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.

    Johnny Earle

    CEO and Founder

    Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, he has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.

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    1 Point

  • Expo 2016: Incentives 101: An Overview For Promotional Product Professionals

    Contains 3 Component(s), Includes Credits

    A basic primer on how offering incentive solutions is similar to offering promotional products, what the significant differences are, and how you can expand your promotional products sales by offering incentives.

    Join Sean Roark for this session on incentives 101. A basic primer on how offering incentive solutions is similar to offering promotional products, what the significant differences are, and how you can expand your promotional products sales by offering incentives.

    Sean Roark, CPIM

    Stage Manager, a corporate Marketing Director and Chief Operating Officer

    A true Renaissance man, Sean brings his expertise as a theatrical Stage Manager, a corporate Marketing Director and Chief Operating Officer in widely diverse companies such as a Broadway costume house, voice-recognition company and a web-based video conferencing service, to bear in everything he does. Listing his extensive experience does not begin to describe his marketing genius. Sean is able to see things that most are not, and he easily communicates these insights to our clients, large and small. Combining his gift with his managerial experience and creative talents, Sean brings unique and complete solutions to every client interaction.

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    1 Point

  • Creating A Customer Service That Builds A Solid Customer Base

    Contains 3 Component(s), Includes Credits

    Everyone talks about giving good customer service, but what does this really mean? What do you have to do to offer good customer service that builds a solid customer base? Join us and learn how to be customer-focused so that your customers return again and again. And, refer business to you as well.

    Join Abigail Tiefenthaler for this session on customer service. Everyone talks about giving good customer service, but what does this really mean? What do you have to do to offer good customer service that builds a solid customer base? Join us and learn how to be customer-focused so that your customers return again and again. And, refer business to you as well.

    Abigail Tiefenthaler

    Founder

    Abigail Tiefenthaler is the founder of Sweetspot Strategies, Inc. She is passionate about helping entrepreneurs run the business they really want to run. She believes business owners can simplify their business, if they're willing to simplify their process.

    With 30-plus years of business experience, including 15 years in corporate America working in a variety of marketing capacities, and 18 years running an award-winning promotional products business that put her in the top 5 percent of her industry, Tiefenthaler understands how critical it is to play full out, and use marketing for the heavy lifting it is designed to do. Her goal is simple: simplify the marketing process and eliminate confusion. Tiefenthaler helps her clients look at the bigger vision of their business so they can plan for growth and implement their creative genius in a way that makes them stand out from the crowd, create a loyal following, and feel good about what they do for a living.

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    1 Point

  • Technology: What Power Bank Standard UL 2056 Means to Your Business

    Contains 3 Component(s), Includes Credits

    Tech products are one of the hottest categories in the promo industry—and the most dangerous. UL 2056 is a new product safety standard for power banks that was developed to protect consumers from physical harm and property damage. This advanced session will dive deep into the intricacies of UL 2056 and provide steps for what industry members need to do to ensure compliance.This session is an elective for the Product Safety Aware program.

    Join LaTanya Schwalb for this session on Power Bank Standard UL 2056. Tech products are one of the hottest categories in the promo industry—and the most dangerous. UL 2056 is a new product safety standard for power banks that was developed to protect consumers from physical harm and property damage. Manufacturers, industry suppliers and distributors must be aware of the standards and what their obligations are under the law in order to avoid expensive recalls and damage to brand reputations. This advanced session will dive deep into the intricacies of UL 2056 and provide steps for what industry members need to do to ensure compliance. This session qualifies as an "elective" under the Product Safety Aware Program.

    LaTanya Schwalb

    Senior Project Engineer

    LaTanya Schwalb is a Senior Project Engineer at UL LLC. She has been with the company for fifteen years and her work in product safety and compliance has spanned from household products to high tech products. For the last 2-1/2 years she has been focusing more of her work in the small battery industry. She earned her Bachelor's degree in Electrical Engineering from Northwestern University and was achieved Advanced Communicator Bronze and Advanced Leader Bronze with Toastmasters International.

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    1 Point

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  • CAS: Purpose Driven Customer Service

    Contains 5 Component(s), Includes Credits Recorded On: 11/15/2016

    For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

    Join Troy Harrison for this session on customer service training tips for your sales staff. For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Technology: What You Must Know For Selling Promotional Tech Products

    Contains 3 Component(s), Includes Credits Recorded On: 10/24/2016

    Tech products are one of the industry’s hottest product categories, but what do you really know about sourcing them? Here you will learn about the critical need for safety and certification when sourcing technology products. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join LaTanya Schwalb for this session on tech products. Tech products are one of the industry's hottest product categories, but what do you really know about sourcing them? Here you will learn about the critical need for safety and certification when sourcing technology products. This session qualifies as an "elective" under the Product Safety Aware Program.

    LaTanya Schwalb

    Senior Project Engineer

    LaTanya Schwalb is a Senior Project Engineer at UL LLC. She has been with the company for fifteen years and her work in product safety and compliance has spanned from household products to high tech products. For the last 2-1/2 years she has been focusing more of her work in the small battery industry. She earned her Bachelor's degree in Electrical Engineering from Northwestern University and was achieved Advanced Communicator Bronze and Advanced Leader Bronze with Toastmasters International.

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    1 Point

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