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Contains 2 Component(s), Includes Credits Recorded On: 01/16/2024
Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether. Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU! Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.
Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether.
Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU!
Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.
Alex Weber (Moderator)
American Ninja Warrior, Award-Winning Leader & Entertainer
Alex Weber is an American Ninja Warrior, Award-Winning Leader & Entertainer positively inspiring millions to achieve breakthrough success! Not only does Alex talk the talk as an in-demand international speaker,
but he’s also walked the walk as an elite competitor on NBC’s Emmy nominated series American Ninja Warrior. Well, more like, leaped the leap! This wildly popular TV show has sparked a global phenomenon to
the extent that hundreds of thousands of people apply, and only a few hundred are given the rare opportunity to compete. Alex is the only person to host and compete on NBC American Ninja Warrior. Alex’s
greatest passion is championing your highest potential by helping you find your Edge… Because success is about more than just knowing what to do, it’s knowing how to do it. And, when it comes to masterful execution of your skills, one thing is certain: Negative energy kills results. In order to perform and lead at your best, you need to access your Edge. Alex shows Top Professionals and Leaders how to bring their very best every day, and to the most high-stakes situations that can make or break your success. It's his sincere understanding of peak performance and peak challenges, mixed with inspiring stories and actionable strategies that makes Alex unforgettable for your audience. With his contagious energy and passion, Alex shares his game-changing secrets to record-breaking success and will be the human shot of
espresso to make your people come alive!
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
The Pitch is back! What’s the next big thing in Promo? Who will get a chair-turn from the judges? Will your favorite product win? Make sure to be there to find out, and vote for your favorite at The Pitch. You don’t want to miss the 2nd annual event!
The Pitch is back! What’s the next big thing in Promo? Who will get a chair-turn from the judges? Will your favorite product win? Make sure to be there to find out, and vote for your favorite at The Pitch. You don’t want to miss the 2nd annual event!
Anji Corley (Moderator)
Host, Radio and TV Personality
Anji is an award-winning host, radio and TV personality, global brand ambassador and a travel and fashion expert. She was the cohost of national ABC series Vacation Creation, traveling around the world to give deserving people vacations of a lifetime. She also hosted Oh Baby! with Anji Corley on ABC, talking about baby animals in an educational format for
1 Point
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Anthony Gladney honors Dr. Martin Luther King Jr. and discusses DEI during The PPAI Expo 2024 Networking Luncheon.
Anthony Gladney honors Dr. Martin Luther King Jr. and discusses DEI during The PPAI Expo 2024 Networking Luncheon.
Anthony Gladney (Moderator)
Vice President Diversity, Equity, & Inclusion
MGM Resorts International
Anthony Gladney serves as the Vice President of Diversity, Equity & Inclusion in the Department of Social Impact and Sustainability for MGM Resorts International, one of the world's leading
global gaming, hospitality, and entertainment companies. Gladney has day-to-day oversight of the Diversity, Equity, & Inclusion initiative for the company, which focuses on the development,
implementation, and programming of a comprehensive DE&I strategy. He is also responsible for enhancing the company relationships with strategic diversity partners at the local, state, and
national levels. He collaborates with other company departments to facilitate external organization resources to fulfill corporate diversity goals while leveraging national relationships to
support company business development.
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Moderator Josh Ellis, PPAI’s publisher and editor-in-chief, guided a conversation featuring 2024 PPAI Hall of Fame inductee Dave DeGreeff, MAS, and 2024 Distinguished Service Award recipient Bill Petrie. They were joined by 2023 PPAI Rising Stars Chelsea Williams and Nadav Raviv, through a discussion on their perspectives on competition, mentorship, personal growth and more.
Moderator Josh Ellis, PPAI’s publisher and editor-in-chief, guided a conversation featuring 2024 PPAI Hall of Fame inductee Dave DeGreeff, MAS, and 2024 Distinguished Service Award recipient Bill Petrie. They were joined by 2023 PPAI Rising Stars Chelsea Williams and Nadav Raviv, through a discussion on their perspectives on competition, mentorship, personal growth and more.
Josh Ellis (Moderator)
Publisher and Editor-In-Chief
PPAI
Josh Ellis joined PPAI in 2021. As Publisher and Editor in Chief, Josh oversees PPAI Magazine, the newsletters PPAI Newslink and PromoPro Daily, as well as editorial content across the Association’s digital footprint.
Bill Petrie (Moderator)
Founder and Creative Director
brandivate
Bill has over 22 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning marketing and merchandise solutions to Fortune 500 clients. 
David DeGreeff (Moderator)
PPAI Hall of Fame Inductee
The 2024 PPAI Hall of Fame inductee, Dave DeGreeff’s 40-plus-year career in the promotional products industry began in the late 1970s as a regional sales manager for Hazel, Inc. In 1984, he launched DCD, a multi-line rep company that he ran for two decades. In 2003, he became president of Asgard/Flagship Promotional Services. Over the next 10 years, he also served as special assistant to the CEO of AIA Corporation and vice president of U.S. markets at Big Bang Corporate Apparel.
Chelsea Williams (Moderator)
Owner & CEO
Spark Branded Solutions
Chelsea Williams is Owner & CEO of Spark Branded Solutions, as well the mom to a rambunctious toddler and an adorable infant. (Who says you can't have it all?!) As a sales and marketing expert, she has helped hundreds of companies build their brands by choosing impactful promotional products as part of their marketing strategies. With a background in broadcast journalism and a decade of experience in promo, she's committed to helping customers tell their brand’s story through the power of branded merchandise.
Nadav Raviv (Moderator)
Senior National Account Executive
GBS Corp
Nadav Raviv, the Senior National Account Executive for GBS Corp was named a PPAI 2023 Rising Star. When first starting in the industry, Nadav never imagined the heights it would take him. He says this industry has become more than a career, it’s become a passion. In addition to GBS Corp, Nadav is the Vice President of Marketing and Business Development at CJ McLaughlin Racing. He is a graduate from the University of Alabama with a Bachelors of Arts in History and Psychology.
1 Point
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3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.
Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.
Joshua White (Moderator)
Head of Strategy and General Counsel
BAMKO
Joshua White is BAMKO’s Head of Strategy. In this role, Joshua focuses on the long-term strategic initiatives that contribute to BAMKO’s top line revenue growth. These efforts include M&A, strategic partnerships, sales and marketing strategy and execution, talent acquisition, expansion into new business verticals and markets, oversight of PR efforts, development of brand strategy, and strategic sales communication.
Since joining the company in 2013, BAMKO has grown from around $20m in annual sales to over $300m, becoming the fastest growing Top 10 Distributor in the industry during that time. Joshua was named a PPB Magazine Rising Star and to the Counselor Magazine Hot List in 2018 and was the Los Angeles Business Journal's Rising Star General Counsel of the Year in 2016.
A passionate advocate for BAMKO’s unique culture, Joshua takes a particular interest in the preservation and continuous improvement of that culture, describing it as BAMKO’s “core competency.”
Prior to joining BAMKO, Joshua worked as an attorney in private practice in Santa Monica, California. Licensed to practice law in California, Nevada, and Texas, Joshua earned his undergraduate degree in political science at the University of Southern California and his law degree from the UCLA School of Law.
Joseph Sommer (Moderator)
Founder
Whitestone
Commonsku’s Entrepreneur of the Year, Joseph Sommer is the founder of Whitestone, a best in class, fully remote branded merchandise agency. He has built his career with passion, enthusiasm and creativity and leads one of the most progressive businesses in the industry. Whitestone was recently named to the Inc 5000 list for fastest growing private companies in America for the 6th straight year, and Inc Magazines Best Workplaces. In college, Joseph majored in entrepreneurship and built his business plans in the promotional products industry. A seasoned vet at 34 years old, this is the only career and job he’s ever known, with Whitestone being the largest company he's ever worked for. Joseph lives in Austin, TX and is an active member of YPO and EO.
Nenette Gray (Moderator)
Founder & Chief Lemonade Maker
Lemonade Creative Marketing, LLC
Nenette Gray is the Founder & Chief Lemonade Maker of Lemonade Creative Marketing, LLC, a branded promotional merchandise agency based in Baton Rouge, LA. Her company focuses on helping businesses excite, engage and inspire while maximizing their brand. Nenette spent nearly 20 years working with Fortune 500 companies in Marketing & Sales Leadership winning numerous professional & business awards.
In 2010, Nenette was laid off from her pharmaceutical company. At that time, she decided to turn the lemons of losing her pharmaceutical job into lemonade. In September 2010, she founded Lemonade Creative Marketing, LLC where she brings her positive energy and zest for marketing to her clients. Some of their clients include: ExxonMobil, Blue Cross Blue Shield of LA, Amerihealth Caritas as well as LSU & Southern University.
Nenette & her company Lemonade Creative Marketing, LLC have received recognition for business excellence. Most recently, Lemonade was named 2023-24 WBE Supplier of the Year for WBENC’s WBEC SOUTH. Nenette was also nominated for the Fidelity Bank P.O.W.E.R. 2024 Woman of the Year award which will be awarded in March.
Outside of the office Nenette can be found traveling, experiencing new cuisine and exploring the great outdoors, hiking and kayaking.
Sarah Whitaker (Moderator)
Owner
Williams Advertising
Sarah Whitaker is the owner of Williams Advertising, a full-service marketing agency that also specializes in creating branded merchandise. In addition to leading Williams Advertising, Sarah serves on the Kentucky Chamber of Commerce Board of Directors and is the Chair of the Hopkinsville Small Business Commission. Sarah previously served as chair of Kentucky Chamber of Commerce Small Business Policy Council, president of the Pennyroyal Arts Council, was a member of the Hopkinsville-Christian County Convention & Visitors Board of Directors, president of Hopkinsville Junior Auxiliary and founding chair of Hopkinsville Young Professionals Engage. In 2019, Sarah was named a top promotional products professional under 40 by Print + Promo magazine. Sarah earned a Master in Business Administration degree and an undergraduate degree in marketing from Murray State University. Sarah’s favorite roles are mom to 6 year old daughter Ellery and wife to husband Phillip.
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."
Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."
Jenna Quaranta (Moderator)
Director of Sales Training and Development
HPG
Jenna Quaranta (or better known as JQ to most in the industry) is the Director of Sales Training and Development at HPG. Prior, she was the VP of Sales & Business Innovation at the emerging startup, KNOSS Apparel. With over a decade of industry experience as both a Supplier and PPD, JQ's reputation as an industry thought leader and Sales powerhouse is indisputable.
Sales is not just the act of selling for JQ, instead, her no-BS approach combined with a tactical mindset is a key component in her ability to bring value to customers and their businesses. She utilizes her knowledge as a Certified Business Coach to provide a path to success for her customers in a consultative manner. Furthermore, as a Certified Mental Health Ambassador, JQ emphasizes that, to be a strong Professional, you must also possess a strong mind, body and discipline. JQ’s innovative approach creates a unique relationship with her customers where service is supported by the products she sells, not the other way around.
Recognized in the Top 10 by PPAI’s Online18 as one of the industry’s key influencers, many people’s first introduction to JQ is via her social media, give it a follow and you’ll see these words come to life.
1 Point
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
The inaugural PPAI 100 research project showed that companies leading the industry in key investments – such as technology, sustainability, and personnel – are also likely to be stronger financially. PPAI Media’s Josh Ellis will lead a discussion with ranking executives to help firms of all sizes understand why being well-rounded and doing things the right way makes a business stronger.
The inaugural PPAI 100 research project showed that companies leading the industry in key investments – such as technology, sustainability, and personnel – are also likely to be stronger financially. PPAI Media’s Josh Ellis will lead a discussion with ranking executives to help firms of all sizes understand why being well-rounded and doing things the right way makes a business stronger.
Josh Ellis (Moderator)
Publisher and Editor-In-Chief
PPAI
Josh Ellis joined PPAI in 2021. As Publisher and Editor in Chief, Josh oversees PPAI Magazine, the newsletters PPAI Newslink and PromoPro Daily, as well as editorial content across the Association’s digital footprint.
Mark Gammon (Moderator)
CEO
Cap America
Cap America CEO Mark Gammon has been at the helm of the award-winning and industry-leading headwear company since 2017. During his tenure, he has worked passionately alongside his leadership team to guide the company through exponential growth. He was an ardent proponent of the CA Premium Line and indispensable in its development and launch. Mark has almost three decades of industry experience and has served on numerous industry advisory committees, the latest of which being the PPEF Golf Foundation board.
Christine Puglisi (Moderator)
Chief Marketing Officer
ePromos Promotional Products
Christine is the marketing powerhouse behind ePromos Promotional Products—building brands for over 20 years while navigating the ins-and-outs of partnering with procurement, agencies, and internal stakeholders to achieve enterprise goals.
Christine is a collaborative and hands-on leader with a true entrepreneurial spirit. In 2019 she and her life partner, Marc Puglisi, purchased ePromos with Christine as the CMO, assuming an active leadership role without announcing herself as the new owner to earn the respect of her team and to experience the culture of the company from within. In early 2022 Christine revealed her identity and ePromos began the process of WBENC Certification, which she was awarded that year.
With a focus on “products with a purpose”, her goal is to connect brand builders to silent ambassadors (promotional products) that not only communicate their clients’ brand message, emotion, diversity, and environmental goals but can be one of the longest-lasting tangible ad impressions marketers can invest in. Christine is also committed to giving back, she was recently asked to serve on the board of Backpacks for Life, a veteran-focused non-profit, with which ePromos is a proud partner.
Daron Hines (Moderator)
President
Staples Promotional Products
Daron Hines currently serves as President of Staples Promotional Products (SPP), a wholly owned division of Staples, Inc. and a leading distributor within the promotional products industry. A member of Staples Inc.'s executive leadership team, Hines has general management and P&L accountability for Staples' promotional products business and leads efforts to nurture and develop world class partnerships with commercial and SMB clients across various industry verticals. He and his team work to deliver exceptional brand experiences for employees, consumers, and stakeholders.
Prior to Staples, Hines was Vice President of the Consumer and Industrial businesses at Morton Salt and oversaw sales and marketing across North and South America. As a member of Morton's executive leadership team, Hines was responsible for innovation, pricing, eCommerce, sales strategy and planning, brand licensing and overall customer development. He also served as the Global Consumer Segment Head for Morton’s former parent company K+S Group, the world’s leading producer of salt.
Frank Carpenito (Moderator)
President & CEO
Gemline
Frank Carpenito currently serves as President & CEO of Gemline. He has held the title of President since February 2019, and added the role of CEO in January 2023. Prior to his full-time tenure at Gemline, Frank served as a member of the Company’s Board of Advisors for five years. He previously served as President/CEO for four private equity backed consumer products companies, and held key leadership roles at three public corporations: P&G, PepsiCo and United Natural Foods. Frank also serves on the Board of One Family, Inc., a Massachusetts- based non-profit whose mission is to end family homelessness in the State. He has been involved with One Family for almost 20 years. Frank holds a B.S. in Management from Boston College, and was born and raised just outside of Boston.
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
PPAI Media unveils its first annual Outlook report – a research backed overview of the current and foreseeable future state of the industry. Discover how to capitalize on existing market trends and prepare for those poised to impact the industry. Insights from PPAI research will provide you essential information to guide your key decisions.
PPAI Media unveils its first annual Outlook report – a research backed overview of the current and foreseeable future state of the industry. Discover how to capitalize on existing market trends and prepare for those poised to impact the industry. Insights from PPAI research will provide you essential information to guide your key decisions.
Josh Ellis (Moderator)
Publisher and Editor-In-Chief
PPAI
Josh Ellis joined PPAI in 2021. As Publisher and Editor in Chief, Josh oversees PPAI Magazine, the newsletters PPAI Newslink and PromoPro Daily, as well as editorial content across the Association’s digital footprint.
Alok Bhat (Moderator)
Market Economist & Senior Manager, Research
PPAI
Championing PPAI's research endeavors, Alok Bhat dives deep into the promotional products market and its neighboring industries. His responsibilities span initiating research projects, cultivating strategic partnerships, and converting data into meaningful visual and textual insights. For Alok, this role represents a unique chance to drive innovation and bolster economic comprehension, enhancing PPAI members' market stature and influence.
Alok's professional journey commenced at Accenture, where he established a robust foundation in technology and consulting. His skills further flourished at industry behemoths Infosys and Wipro, focusing on marketing, sales enablement, and intricate research. Rejoining Accenture in 2012, he became a linchpin in devising go-to-market solutions and pivotal research, contributing to the creation of multi-billion-dollar sales opportunities. Holding a Master's in Marketing Management from IIM Calcutta and a Master's in Data-Driven Product Management from IIM Lucknow, Alok is passionately committed to fueling PPAI's growth and offering profound industry insights to its members.
1 Point
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.
You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.
Jessica Gibbons-Rauch, MBA, CAS (Moderator)
Manager, Professional Development Learning Programs
PPAI
Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI. She has over 15 years of experience working in the promotional products industry. JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.
Quinn Bui, CAS (Moderator)
National Sales Manager
Rupt
Quinn Bui is a National Sales Manager for Rupt, a sustainable lifestye supplier. With over ten years of experience in the promotional product industry, his goal is to use his expertise, creativity, and enthusiasm to push our industry forward. He believes in fostering memorable experiences and building relationships along the way. Currently, he is expanding his network through his Promo #VanLife and traveling throughout his territory.
Samantha Fullerton (Moderator)
Senior Account Executive
BAMKO
With a retail management background and zero idea what a promotional product was, Samantha joined the secret industry of branded merch almost 16 long years ago. What started out as an assistant position to 3 busy reps soon became managing her own book of business after less than one year. Working alongside a crew of very creative individuals, Samantha soon discovered that she would be a lifer in the branded merch industry – how could she walk away from the fun and excitement that each project delivered? A few strategic moves later, Samantha is now a Senior Account Executive with BAMKO and hopes to help grow the Canadian side of the business with an incredible group of folks she has been blessed enough to work with over the years.
If she isn’t at home in Alberta, she is likely back in her hometown of Kelowna, BC visiting friends and family.
Kate Masewich (Moderator)
VP of Marketing
commonsku
Her team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and our events. As commonsku’s VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through our virtual experiences. Kate is passionate about community, a detail-fanatic, and possesses an incredible agility, navigating commonsku toward future-focused branding while delivering on fast, target-rich marketing execution. Whether driving sales results for the sales team, crafting another award-winning skucamp collection, or guiding the team through another successful event, she loves bridging the world of commerce and creativity. 2020 PPB Rising Star, Pyramid Award winner, and avid traveler, when she’s not planning a new place to explore, you can find her cooking meals for friends, playing board games, and spending time outdoors.
1 Point
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2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who are “not like you”. When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. You need tactics that are crafted specifically for diverse groups of people and their cultural preferences. Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground. In This Info-Packed Session, You’ll Learn: · The research-based differences for how men and women want to be sold. This is a game-changer! · Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences · How to smooth over mistakes and problems – the EXACT words customers want to hear from you. And the ones they don’t.
If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who are “not like you”.
When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. You need tactics that are crafted specifically for diverse groups of people and their cultural preferences.
Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground.
In This Info-Packed Session, You’ll Learn:
- The research-based differences for how men and women want to be sold. This is a game-changer!
- Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences
- How to smooth over mistakes and problems – the EXACT words customers want to hear from you. And the ones they don’t.
Kelly McDonald (Moderator)
Author and Speaker
McDonald Marketing
Kelly McDonald is considered one of the nation’s top experts in leadership, workplace culture, marketing, customer experience and trends. She was named one of the “10 Most Booked Speakers in the US” and ranked #1 on the list of “25 Hot Speakers” by Successful Meetings Magazine. Kelly is also the author of four bestselling books. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
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3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Register
- Non-members - $40
- PPAI Member - Free!
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