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  • Safety of Battery-Powered and Laser-Embedded Devices in the Home and Workplace

    Contains 4 Component(s), Includes Credits

    Battery safety has become critical as mobility becomes a requirement for common devices used in the home and in the workplace. As the market learns and evolves from past incidences in the field, battery requirements have also been keeping up in addressing potential hazards and risks. As manufacturers develop products for home and the workplace, it becomes most critical that proper battery evaluations are conducted referencing the proper industry standards for batteries as a component and as it operates safely with the end product. Use of lasers in end products can present hazards and concerns for consumers. We will cover basics of laser safety compliance. This session will qualify as an elective for the Product Safety Awareness initiative.

    Battery safety has become critical as mobility becomes a requirement for common devices used in the home and in the workplace. As the market learns and evolves from past incidences in the field, battery requirements have also been keeping up in addressing potential hazards and risks. As manufacturers develop products for home and the workplace, it becomes most critical that proper battery evaluations are conducted referencing the proper industry standards for batteries as a component and as it operates safely with the end product. Use of lasers in end products can present hazards and concerns for consumers. We will cover basics of laser safety compliance.

    In this webinar, we will cover
    • Current battery cell and pack standards and requirements used in consumer products both at home and at work
    • A general overview of how battery cell and pack standards are applied in end-product safety standards
    • An update on recently announced requirements from Occupational Safety and Health Administration
    • Basics of laser safety


    This session will qualify as an elective for the Product Safety Awareness initiative.

    Michael Sakamoto

    senior global business development manager for UL

    Michael Sakamoto is the senior global business development manager for UL, a global accredited compliance testing and certification company. He manages the development of global services with focus on consumer product safety.  He has been with UL for nine years and brings a commercial and business development background from working at Sony Electronics for over 15 years managing sales distribution, supply chain and logistics. Current projects include development of programs to certify and test batteries and battery-powered devices such as electronic cigarettes, e-bikes, hoverboards, and certification and testing laser products for optical radiation safety.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Developing An Entrepreneurial Spirit And A Loyal Following

    Contains 4 Component(s), Includes Credits

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction. 

    Jason Lucash

    Co-Founder, OrigAudio

    Jason Lucash caught the entrepreneurial bug early, having launched his first business as a third-grader in the San Francisco suburb of Danville, California—and he’s had the same entrepreneurial spirit for innovation ever since. In his early career, Lucash successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased the company’s collegiate business by 50 percent in three years. In August 2009, Lucash and his business partner Mike Szymczak launched Origaudio, which is now recognized worldwide. Lucash appeared on ABC’s hit show Shark Tank, where the company received an investment from billionaire businessman, investor and TV personality Robert Herjavec. Most recently Lucash was named Entrepreneur magazine’s “Emerging Entrepreneur of the Year” and has seen Origaudio named to Inc. magazine’s  prestigious “500 Fastest Growing Companies in America” list five times. Lucash, a UC Davis graduate, spends the majority of his time traveling the world speaking about entrepreneurship, creativity and out-of-the-box thinking. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: How To Achieve A Positive And Happy Life

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    Mary Ellen Sokalski, MAS

    Owner

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Creating Relevance With Self-Promotions

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Attrition Control And Forecasting

    Contains 3 Component(s), Includes Credits

    Did you know that in technical sales, 25 to 40 percent of the revenue you enjoyed last year will not be repeated this year? Regardless of the underlying reason, sales attrition happens. But unless you become aware of, accurately measure and account for and manage sales attrition, you will never achieve forecasting excellence. Join Vince DiCecco of Your Personal Business Trainer, Inc. as he introduces and discusses why attrition awareness and control is vital to the growth of your business.

    Did you know that in technical sales, 25 to 40 percent of the revenue  you enjoyed last year will not be repeated this year? Regardless of the underlying reason, sales attrition happens. But unless you become aware of, accurately measure and account for and manage sales attrition, you will never achieve forecasting excellence. Join Vince DiCecco of Your Personal Business Trainer, Inc. as he introduces and discusses why attrition awareness and control is vital to the growth of your business.

    Vince DiCecco

    Business Coach, Founder, and Owner

    Vince DiCecco is a dynamic and sought-after business coach and seminar leader with a unique yet practical perspective on the art and science of selling, strategic planning, business development, and leadership and management subjects. As the founder and owner of the metro Atlanta-based consultancy, Your Personal Business Trainer, Inc., Vince sparks the kind of passion within his client business owners and sales professionals that creates customer delight and loyalty, sharpens their competitive edge and delivers double-digit gains in profitability to an organization’s bottom line.

    As an award-winning professional with over 36 years of roll-up-your-sleeves experience in training, sales and marketing, Vince has made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small- to mid-sized businesses. He has been a presenting speaker at many industry expos—including SGIA—and is a monthly columnist and featured author for several trade publications—including Awards & Engraving magazine.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: 8 Steps To Capture Your Creativity

    Contains 3 Component(s), Includes Credits Recorded On: 06/04/2019

    So, you have a handful of ideas, which have been scribbled onto about 87 sticky notes that are stuck onto the walls or tucked away in your office. How do you store those ideas in one area, so you can reference back to them when you've hit a roadblock in a project? This workshop will introduce eight key steps designed to help you take your ideas and mold them into something tangible and useful. You have six seconds to capture an idea, and once it’s gone, it’s gone. Learn the techniques that will make to you a marketing genius!

    So, you have a handful of ideas, which have been scribbled onto about 87 sticky notes that are stuck onto the walls or tucked away in your office. How do you store those ideas in one area, so you can reference back to them when you've hit a roadblock in a project? This workshop will introduce eight key steps designed to help you take your ideas and mold them into something tangible and useful. You have six seconds to capture an idea, and once it’s gone, it’s gone.  Learn the techniques that will make to you a marketing genius!

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Going Out For Business

    Contains 3 Component(s), Includes Credits

    A major difference between a salesperson and a sales professional is their approach to the sales process. Salespeople have been perceived as pushy, self-centered and even dishonest. With that in mind, many good-intentioned people in sales often restrain their actions when communicating with prospects to avoid being overly aggressive. Consequently, many underdeveloped sales superstars entirely forgo opportunities that could and should be initiated by being satisfied with sales that come to them exclusively via inbound calls and long-term clients with whom they have an existing relationship. Successful sales professionals master the art of assertiveness without aggression, particularly in opening sales conversation and follow-up, which is precisely the message in this module presented from both a conceptual and proven-effective, technique-based perspective. With a focus on comfortable skills refinement tips that drive incremental revenue in addition to incoming revenue, this presentation with Diane Ciotta results in improved confidence levels that impact overall success.

    A major difference between a salesperson and a sales professional is their approach to the sales process. Salespeople have been perceived as pushy, self-centered and even dishonest. With that in mind, many good-intentioned people in sales often restrain their actions when communicating with prospects to avoid being overly aggressive. Consequently, many underdeveloped sales superstars entirely forgo opportunities that could and should be initiated by being satisfied with sales that come to them exclusively via inbound calls and long-term clients with whom they have an existing relationship. Successful sales professionals master the art of assertiveness without aggression, particularly in opening sales conversation and follow-up, which is precisely the message in this module presented from both a conceptual and proven-effective, technique-based perspective. With a focus on comfortable skills refinement tips that drive incremental revenue in addition to incoming revenue, this presentation with Diane Ciotta results in improved confidence levels that impact overall success.

    Diane Ciotta

    Author, speaker and sales trainer

    Diane Ciotta established Training Classics in 1989 as a sales refinement company committed to teaching integrity-based selling techniques. Since then, she has influenced thousands of sales professionals through her high-energy skills enhancement seminars, and has diversified her company as the Keynote Effect. Ciotta is the author of Shut-up & Sell!, and has contributed to numerous publications.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Defeating Marketplace Disruptors

    Contains 3 Component(s), Includes Credits

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: Get In Touch! Grow Your Business And Build Your Brand

    Contains 4 Component(s), Includes Credits

    This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    This session with Kim Todora, will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.