Best of EXPO 2014: Double Sales, Double Profit, Double The Fun

Join Greg Muzzillo for this session on sales. It is all a matter of perspective, attitude and results. In this session, you will learn first and foremost how to change your perspective and attitude in selling and the sales process. You will also be able to identify the critical resources needed to maximize results in growing sales and profits. Whether you are new to this industry or a seasoned professional, you will walk away from this session with a fresh outlook on sales, a new or renewed passion to at least double your sales and profits, and the secrets to making it all fun. Participants will learn the top 3 secrets to making selling fun, the 7 critical steps to earning new customers, as well as the 5 tools you MUST have to differentiate yourself from the competition and position yourself for success.

Greg Muzzillo


Greg Muzzillo founded Proforma in 1978 as an industry distributor. Within five years he built the company from zero to several million in sales. By the mid 1980's Proforma had been recognized by Inc. magazine as an Inc. 500 fastest growing company three years in a row as Muzzillo grew his distributorship to more than $25 million in annual sales.

In the late 1980's Proforma introduced its membership program to enable distributors to retain their business ownership and independence. This enabled them to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

Today, Proforma has more than 750 members with more than $400 million in sales. Proforma has more than 100 members of its Million Dollar Club and more than 40 members of its Multi-Million Dollar Club. In 2012, eight Proforma Owners earned a spot on Inc. magazine's list of the 5000 fastest-growing, private companies in America.


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