Best of Expo 2016: How Mobile Friendly Stores Are Changing The Landscape Of Selling Promotional Products

Recorded On: 03/11/2016

Join Dan Halama for this session on mobile friendly stores. It's hard to ignore the role mobile technology plays in our everyday life. Adults in the U.S. own, on average, three connected devices. Studies show that six out of 10 adults expect companies to have a mobile-friendly site. Understanding how buyers are utilizing ecommerce sites and how they are conducting research is key to growing any promotional products business. Learn how to generate mobile sales as well as apply current best practices when taking a company store or catalog to a mobile-friendly platform.

Dan Halama

Owner and President

Dan Halama is the owner and President of BrightStores, Inc. As a previous distributor of promotional products, Dan has over 20 years of experience in the industry. When he was a distributor, Dan realized the need for an online ordering solution that would connect distributors with their clients to efficiently manage orders as well as control branding and spending without the need of pen-and-paper catalogs. At the time, there was no ecommerce company store solution on the market geared specifically for the promotional products industry. Dan launched BrightStores from that vision and has grown the company to an industry-leading provider of company store solutions, launching over 5,000 stores for the world's most recognized brands.

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