Best of Expo 2016: Using The Marketing Funnel To Outperform The Competition
Join Cliff Quicksell, MAS+ for this session on using the market funnel. Focus. Focus is the name of the game when you are trying to maximize your marketing energies. The shotgun approach that most folks incorporate today is grossly ineffective and expensive. Using a marketing funnel tool to creatively target the right clients and prospects will help dramatically in flattening the curve and maximizing your marketing efforts. A couple of examples with great results will be demonstrated in this session. Attendees will leave with an in-depth understanding of the effectiveness of the marketing funnel, how to use the tool in developing personal marketing, how to incorporate this tool in discussions with clients, and hear actual case histories and their successes.
Cliff Quicksell, MAS+
Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.