Best of Expo 2017: Hybrid Selling: How to Succeed as Online Business Grows

Recorded On: 03/31/2017

Join Dale Denham, MAS+ for this session on hybrid selling. Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created, and a new buying preferences are formed. In this session, you will learn how to leverage your relationships, while participating in the burgeoning online channel. We’ll dig into how a great web experience enhances customer relationships – and drives more sales. You will leave with actionable information to help you create your own strategy for hybrid selling.

Dale Denham, MAS+

Chief Information Officer

Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.


1 Point


Desktop View of the Webinar
03/31/2017 at 1:00 PM (CDT)   |  60 minutes
03/31/2017 at 1:00 PM (CDT)   |  60 minutes 1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Mobile View
Open to view video.
Open to view video. Please note the handouts will only be available for the desktop version. Please use any browser on your mobile device to view the on-demand recording.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available