Best of Expo 2017: Hybrid Selling: How to Succeed as Online Business Grows
Recorded On: 03/31/2017
Join Dale Denham, MAS+ for this session on hybrid selling. Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created, and a new buying preferences are formed. In this session, you will learn how to leverage your relationships, while participating in the burgeoning online channel. We’ll dig into how a great web experience enhances customer relationships – and drives more sales. You will leave with actionable information to help you create your own strategy for hybrid selling.
Dale Denham, MAS+
Chief Information Officer
Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.
Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.