Best of Expo 2017: Marketing On A Shoestring
Recorded On: 03/17/2017
Join Cliff Quicksell, MAS+ for this session on Marketing on a Shoestring. The promotional marketing industry has some of the most advanced suppliers providing exceptional options to foster your continued growth. With this high level of sophistication, why is it that we only resort to handing out “stuff” with our names on it? Developing great marketing campaigns that are targeted and resonate with our target audiences is now something everyone can do. With a little creativity, the right suppliers, and a bit of imagination you can create amazing marketing tools for a fraction of what cost in the past. Learn the questions to ask key vendors, learn how to build unique marketing programs that resonate with your client and prospects inexpensively, and learn how to effectively implement these programs in the market.
Cliff Quicksell, MAS+
Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.