Best of Expo 2017: Using Promo to Sell Promo
Recorded On: 04/07/2017
Join Charity Gibson for this session on how to use promo items to sell more promo items. We say that promotional products are the most effective tool in the marketing tool box, yet as professionals in the industry we use cold calls etc. to market our own businesses. If we tout that what we do provides marketers the best bang for the buck, then we need to work on having our businesses be our best case studies! In this session, attendees will walk through how to define your target audience, picking the best self-promo for your business, and how to measure success.
National Account Coordinator
Charity Gibson spent 16 years as a distributor prior to founding green banana social, an industry social media consultancy, and eventually moving to the supplier side of the industry. She is currently the National Account Coordinator for Peerless, and editor for the well known industry 501c3 non-profit, PromoKitchen.
Charity has counter intuitive thinking and marketplace disruption hard-coded into her dna. In addition, she has been gifted with unparalled creativity, a keen eye for eye-catching design, and a personality that has been described as both playful and magnetic. With these skills as a foundation, and creative marketing strategies that include leveraging both traditional and digital mediums, Charity has built a reputation as a tech savvy promotional marketing powerhouse.