Canadian Master Advertising Specialist (MAS) Package

The Master Advertising Specialist (MAS) Program requires the following:

  1. Have a current CAS Certification 
  2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
  3. Complete 35 MAS elective credits 
  4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



 

  • Expo 2020: The Future of Corporate Sustainability

    Contains 4 Component(s), Includes Credits Recorded On: 01/12/2020

    Join Yalmaz Siddiqui for this session on the future of corporate sustainability and what action items you can start to implement for your company. Yalmaz is a subject matter expert on sustainable purchasing and has been leading the conversation since 2016. He is responsible for developing an advanced sustainability strategy framework for MGM Resorts, including metrics and targets, project accountability and roles, and reporting strategy.

    Join Yalmaz Siddiqui for this session on the future of corporate sustainability and what action items you can start to implement for your company. Yalmaz is a subject matter expert on sustainable purchasing and has been leading the conversation since 2016. He is responsible for developing an advanced sustainability strategy framework for MGM Resorts, including metrics and targets, project accountability and roles, and reporting strategy. 

    Yalmaz Siddiqui

    Vice President, Corporate Sustainability - MGM Resorts International

    Yalmaz Siddiqui is Vice President, Corporate Sustainability at MGM Resorts International. He leads the company’s overall Environmental Management Program including policy, goals and reporting, and manages a number of specific initiatives including sustainable events, food waste reduction, environmentally preferable purchasing, and circular economy. Prior to MGM, Yalmaz was Senior Director, Sustainability at Office Depot where he set strategy and led a number of industry-leading social and environmental programs. He helped the company reduce total carbon emissions 40%, grow sales of environmentally preferable products from $1.2B to $3.2B, and reach a ranking of #1 greenest large retailer in America in Newsweek’s green rankings, for three consecutive years. Before Office Depot, Yalmaz was a management consultant at PwC and IBM Consulting where he focused on business-to-business customer strategy and operational performance improvement. A global expert in sustainable purchasing, Yalmaz was the Founding Chair of the Sustainable Purchasing Leadership Council, He also serves on the Board of Impact NV, Nevada’s leading sustainability non-profit. Yalmaz has a Bachelor of Commerce from McGill in Canada. He also completed a Master’s in Environment & Development in 1994 at Cambridge in England. His thesis focused on industrial ecology, biomimicry, materials reutilization, and life cycle analysis.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Expo 2020: Corporate Social Responsibility Panel: More Than Buzz Words

    Contains 4 Component(s), Includes Credits Recorded On: 01/13/2020

    This session will be a panel discussion on the give-first economy, giveback marketing programs and venture philanthropy-but no matter how you phrase it, the topic of corporate social responsibility makes a positive impact on companies and communities as a whole. More and more buyers of promotional products and consumer goods have an innate desire to connect with brands that are committed to social causes and a genuine story to back their commitment. Distributors and suppliers have unique selling opportunities when adding cause marketing outcomes to the relationship, and successful execution of this makes a difference when end buyers decide on a product.

    This session will be a panel discussion on the give-first economy, giveback marketing programs and venture philanthropy-but no matter how you phrase it, the topic of corporate social responsibility makes a positive impact on companies and communities as a whole. More and more buyers of promotional products and consumer goods have an innate desire to connect with brands that are committed to social causes and a genuine story to back their commitment. Distributors and suppliers have unique selling opportunities when adding cause marketing outcomes to the relationship, and successful execution of this makes a difference when end buyers decide on a product.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Danny Rosin, CAS

    Co-owner

    Danny Rosin, CAS, is co-owner of Brand Fuel, Inc. and an executive board member at PPAI. He serves on the boards of The American Marketing Association Triangle Chapter, Arc Benders and A Place at The Table, a “pay what you can” café. He is the co-founder of Band Together, a nonprofit that has donated $10 million to 18 unique nonprofits through live music experiences. Rosin is also the co-founder of PromoKitchen, PromoCares and Reciprocity Road. He has served as president of Carolinas Association of Advertising and Marketing Professionals (CAAMP) and volunteered on many PPAI committees. Rosin is a tireless community builder who likes to start organizations and do the important work of things that matter. He is married with two daughters who are 12 and 14 and has come to grips with the idea that well-behaved women rarely make history.

    Jeremy Lott

    President

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Denise Taschereau

    CEO and cofounder of Fairware

    Denise is (CEO) and Co-founder of Fairware where she is responsible for business development, product sourcing as well as Fairware’s ethical sourcing and sustainability programs. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently working with the B Corp community and leading NGOs advocating for business leaders to take action on climate issues. Denise was a member of ETSY’s Manufacturing Advisory Board, a Board Member with the Green Meeting Industry Council and the past co-chair of Vision Vancouver. She has a Masters of Resource and Environmental Management from Simon Fraser University. She lives in Vancouver with her partner, their two boys and lots of bicycles


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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 5 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Tactical Crisis Communication: Knowing What To Say And When To Say It

    Contains 5 Component(s), Includes Credits Recorded On: 06/10/2020

    ​A crisis of any kind can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. This session will be applicable for business owners and managers for business best practices beyond COVID-19.

    A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you're looking to bolster your reputation or better respond to situations at any time without notice, you'll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

    Shakira M. Brown

    CEO

    Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for BlackEnterprise.com.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Hazard Identification In The Product Life Cycle

    Contains 6 Component(s), Includes Credits Recorded On: 08/22/2018

    Product safety is a challenging issue in the promotional products industry because the ultimate use and users of the product are not always known at the time of manufacture. This session will address vital considerations that could help you avoid potential hazards for your business.

    Product safety is a challenging issue in the promotional products industry because the ultimate use and users of the product are not always known at the time of manufacture. For example, promotional products that are intended for use by adults are given out at trade shows and in workplaces and may end up in the hands of children. This does not mean that every promotional product must be designed as safe for children of all ages, but it does mean that a determination about its appeal and foreseeable use by children needs to be considered when manufacturing or distributing a promotional product. Join Sue DeRagon for this session and she will address vital considerations that could help you avoid potential hazards for your business.

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is the Senior Technical Consultant for Qima. Ms. DeRagon has over 25 years of experience in the toy and premiums industry, and has worked with PPAI as a technical consultant since 2008. Ms. DeRagon has conducted numerous technical seminars and webinars, and works closely with companies to provide the highest level of quality service in the areas of product testing, quality assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of the Toy Industry Association and the American Society for Testing and Materials, participating on several toy and children's product standards committees. She is also on the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

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    1 Point

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  • MAS: Expo 2020: Refueling Passion & Preserving Motivation

    Contains 4 Component(s), Includes Credits Recorded On: 01/13/2020

    As a business owner, you face many challenges that threaten to veer you off track from achieving your end goals. Whether those goals mean expansion, a rise in sales or merging with bigger businesses, it’s important to stay motivated and keep your end game in view. In this session, Kimberly Fulford will talk about what she has done to stay motivated, her experience as a woman in a leadership position and how she has participated with owners while significantly changing their business or business model. You will leave with insight about how to refuel passion within yourself and your business, how to preserve motivation during your career, and about Fulford’s experience as a woman working in the industry.

    As a business owner, you face many challenges that threaten to veer you off track from achieving your end goals. Whether those goals mean expansion, a rise in sales or merging with bigger businesses, it’s important to stay motivated and keep your end game in view. In this session, Kimberly Fulford will talk about what she has done to stay motivated, her experience as a woman in a leadership position and how she has participated with owners while significantly changing their business or business model. You will leave with insight about how to refuel passion within yourself and your business, how to preserve motivation during your career, and about Fulford’s experience as a woman working in the industry.

    Kimberly Fulford

    Senior Vice President, Owner Success - AIA Corporation

    They say variety is the spice of life, and Kimberly Fulford believe it’s also the foundation for a successful career. Fulford is the senior vice president, owner success with AIA Corporation. She is a lifelong learner who’s always seeking opportunities to expand her knowledge and skill set. For more than 25 years, she has experienced all sides of the business—from sales to operations to merchandising to marketing—working her way up through the ranks. Whether it’s a Fortune 500 corporation, mid-size company or small business, Fulford has been involved in just about every aspect.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Invisible Or Remarkable: Notes From The Revolution

    Contains 5 Component(s), Includes Credits

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

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    1 Point

  • MAS: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 5 Component(s), Includes Credits Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • MAS: Cyber Security Best Practices

    Contains 4 Component(s), Includes Credits Recorded On: 05/06/2020

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware. This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware.  These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security.  With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware.
     
    This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    David Jackson

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Diversity Opens Doors: Selling To Major Corporations And The Fortune 500

    Contains 4 Component(s), Includes Credits

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Kathy Cheng

    President and Founder

    Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers. She is also the founder of WS & Co.’s in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail distributors with trending garments that are handcrafted in North America. 

    2020 has been a milestone year. Kathy was named on Inc. Magazine’s 100 Female Founders List for 2020 and was awarded the CAMSC Special Recognition Award for her philanthropic work and inclusive local procurement during COVID19. She was also recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award, and the LGBTQ+ Ambassador of the Year Award.
     
    Kathy was honoured with the WBE Accelerator Award in 2017, was a recipient of MBE Magazine’s “MBEs Who Rock” Awards in 2016 and honoured by CAMSC as the 2015 Supplier of the Year. In 2016, Advertising Specialty Institute® (ASI) presented Kathy with the prestigious Counselor Supplier Woman of Distinction Award for her positive mark in the industry through her business acumen and leadership abilities. In 2014, Kathy was also one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program, a North American competition and executive leadership program. In 2013, she won a position on the Women’s Executive Network’s list of the Top 100 Most Powerful Women in Canada. 
     
    As a diverse certified supplier of CAMSC (Canadian Aboriginal Minority Supplier Council), WBE  Canada (Women’s Business Enterprises Canada) and WE Connect International, Kathy is on the  Board of Directors for CAMSC, served on the WBE Canada Supplier Advisory Council Member, and is an Ambassador for CGLCC (Canadian Gay & Lesbian Chamber of Commerce). 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.