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This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
Paul Kiewiet, MAS+
Founder, Promotion Concepts, Inc.
Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.
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Please make sure you have downloaded the session slides, if available, before you watch the session to assist with your note taking while watching the session. Please note, if this is your third attempt at the quiz then it is your last attempt to complete this quiz.
Recording
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Please make sure you have a strong wifi signal and you can utilize any browser on your mobile device.
Online Education Survey For Credit
5 Questions
5 Questions
INSTRUCTIONS: Please answer the following questions that best matches your response.
CAS: Marketing and Advertising Quiz
5 Questions | 3 attempts | 4/5 points to pass
5 Questions | 3 attempts | 4/5 points to pass
Please complete the following questions in order to get credit for the session.
