Certified Advertising Specialist Package

Get all your sessions registered in one-stop shopping style and complete at your own pace! 

Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

 

  • CAS: Working With Multi-Line Reps

    Contains 5 Component(s), 1 credit offered Recorded On: 07/30/2018

    Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.

    Join Alan Christopher for this session on working with multi-line reps. Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.

    Alan Christopher

    Multi-Line Rep

    Alan Christopher, MAS, is a 30 year veteran of the promotional products industry. He has worked as a supplier sales manager managing multi-line reps, and is currently a multi-line rep based in Texas.

    He is a 6 time PPAI Speaker of the Year, a recipient of the Veteran Facilitator Award, PPB Multi-Line Rep of the Year, and was honored by PPAI in 2002 with the Distinguished Service Award. He has developed and taught over 40 classes in 7 different business categories over the years for PPAI as a speaker at Expo, several of the PPAI Management Seminars, and has spoken for many regional associations around the country. He is currently pursuing a Ph.D. in Marketing with an emphasis on B2B2C Social Media, and is an on-line adjunct instructor in Marketing.

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    1 Point

  • CAS: How To Read A Test Report

    Contains 5 Component(s), 1 credit offered Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

    Test reports andcompliance certificates are as complex as they are necessary. Learn how to readand understand these essential documents. This webinar will explain the difference between a good and bad test report. Participants will learn what to look for to confirm a valid test report and explain the red flags and other warnings that invalidate a compliance document. This session qualifies as an "elective" under the Product Safety Aware Program.


    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is the senior technical consultant for Qima. She has over 25 years of experience in the toy and premiums industry and has worked with PPAI as a technical consultant since 2008. DeRagon has conducted numerous technical seminars and webinars and closely with companies to provide the highest level of quality service in the areas of product testing, quality assurance, safety evaluations and inspections.

    DeRagon is an active member of the Toy Industry Association and the American Society for Testing and Materials, participating on several toy and children's product standards committees. She is also on the International Consumer Product Health and Safety Organization’s Board of Directors. 

    Haley Will

    Account Executive

    Haley Will is an Account Executive for UL Verification Services focusing primarily on the Premiums and Promotional Products industries. Haley supports new and existing UL clients by developing and enhancing their Quality Assurance Programs. Haley also manages UL's relationship with PPAI and serves as a proactive point of contact for members to provide technical expertise in areas of global compliance, industry standards and brand specifications. Previously, Haley worked in Client Services as a global account manager focusing on promotional products, toys and children's products. Responsibilities included daily management of domestic and global accounts, review of technical data and test results, and acting as the primary liaison between clients and labs. Haley has been with UL (formerly STR) since 2009 and holds a Bachelor's degree from Springfield College in Marketing and Business Management.

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  • CAS: Winning Back Lost Customers

    Contains 5 Component(s), 1 credit offered Recorded On: 05/20/2015

    As a business owner, you may spend a lot of time and resources attracting new customers. However, did you know that there may already be a sale hidden in your business that could increase your bottom - line profits by 20-30 percent?

    Join Johnny Campbell for this session on winning back lost customers. As a business owner, you may spend a lot of time and resources attracting new customers. However, did you know that there may already be a sale hidden in your business that could increase your bottom line profits by 20-30 percent? This untapped reservoir of revenue is your pool of lost customers.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • CAS: Negotiation Best Practices

    Contains 5 Component(s), 1 credit offered Recorded On: 01/25/2017

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Tony Perzow

    Owner

    Speaker: Tony Perzow

    A polished and engaging presenter, Tony Perzow has trained top executives from many of the leading Fortune 500 companies. Before his career as a negotiation trainer, Tony was a top sales performer, procurement specialist and entrepreneur. He's been a buyer and seller of some of the world's largest closeouts, negotiating with such companies as Walmart, Amazon and Costco.

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    1 Point

  • CAS: The Purpose Driven Customer Service

    Contains 5 Component(s), 1 credit offered Recorded On: 11/15/2016

    For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

    Join Troy Harrison for this session on customer service training tips for your sales staff. For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • CAS: Customer Engagement In A Digital World

    Contains 4 Component(s), 1 credit offered

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1 Point

  • CAS: Creating Client Loyalty

    Contains 5 Component(s), 1 credit offered Recorded On: 04/14/2017

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    Ruth Verver

    Co-founder, Paperclip Promotions

    Ruth Verver, CAS with over 15 years of marketing and operations experience. After graduating with a BA in marketing from Southwest Texas State (Now Texas State University), she worked for a promotional company as the operations manager where she assisted in growing its sales 400 percent in just 10 years. In 2007, she spread her wings and co-founded Paperclip Promotions, a distributorship in Austin. She served as vice president and membership chair for her regional association and she has served on a PPAI Action Group and Committee. She is married to her high school sweetheart, loves animals and believes we should all find a way to learn, love and laugh a little each day.

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  • CAS: Screen-Printing 101

    Contains 5 Component(s), 1 credit offered Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • CAS: Social Responsibility: Why Should We Care?

    Contains 5 Component(s), 1 credit offered Recorded On: 09/13/2017

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business.

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. Codes of conduct are an articulation of a company’s social compliance expectations at the factory level, regardless of whether those factories are owned or contracted by the company. Understanding why social responsibility is on the rise and why companies need codes of conduct can help you better navigate your social compliance-related business requirements and have more productive conversations with others within your company and with potential customers. During this hour-long session, Fair Labor Association staff, Heeral Coleman, will examine the evolving landscape and explore with you the reasons why you should develop a code of conduct and, more broadly, why your company should take a proactive approach to corporate responsibility. This session qualifies as a Product Safety Aware elective.

    Marissa Morgan

    Program Manager

    Marissa is currently the Program Manager for Business Affiliates in the Americas at the Fair Labor Association, where she works on on-boarding and training with Participating Companies and Participating Suppliers based in the western hemisphere, and Category B licensees. Previously, she served as the FLA’s Licensee Program Manager, where she worked with collegiate licensees on building social compliance program. She holds an MA from the University of Geneva (Switzerland) and a BA from Boston University.

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  • PSA Required: Undue Influence Updated

    Contains 5 Component(s), 0.5 credits offered Recorded On: 11/08/2017

    Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program.

    Join Anne Stone for this session on Undue Influence. Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required Product Safety Basics

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    0.5 Points

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