1 new product(s) added recently

Certified Advertising Specialist Package

Get all your sessions registered in one-stop shopping style and complete at your own pace! 

Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

 

  • CAS: Working With Multi-Line Reps

    Contains 5 Component(s), 1.00 credit offered Recorded On: 07/30/2018

    Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.

    Join Alan Christopher for this session on working with multi-line reps. Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.

    Alan Christopher

    Multi-Line Rep

    Alan Christopher, MAS, is a 30 year veteran of the promotional products industry. He has worked as a supplier sales manager managing multi-line reps, and is currently a multi-line rep based in Texas.

    He is a 6 time PPAI Speaker of the Year, a recipient of the Veteran Facilitator Award, PPB Multi-Line Rep of the Year, and was honored by PPAI in 2002 with the Distinguished Service Award. He has developed and taught over 40 classes in 7 different business categories over the years for PPAI as a speaker at Expo, several of the PPAI Management Seminars, and has spoken for many regional associations around the country. He is currently pursuing a Ph.D. in Marketing with an emphasis on B2B2C Social Media, and is an on-line adjunct instructor in Marketing.

    CAS-Apprvd.jpg

    1 Point

  • CAS:The Business Of Doing Good

    Contains 4 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world. In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products.

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world.  In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products. By working within industry guidelines and with international labor organizations, as well as building measurable compliance and social programs, we all can make a difference.  Making social responsibility a cornerstone of a company’s strategy means that key decisions about sourcing, partnerships and product design are all heavily influenced by the company’s commitment to doing the right thing.

    Jeremy Lott

    President

    A picture on SanMar's very first catalog cover with a two-year-old peddling a big wheel proves it — Jeremy has worked at SanMar for nearly his entire life. 

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas.

    The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Emily Gigot

    Social Responsibility Specialist

    As a Social Responsibility Specialist, Emily works to ensure that all SanMar products are produced in compliance with the highest social and environmental standards. She believes that business done well has the power to do good, and joined SanMar in 2016 to see that vision through. Her mission is to improve worker well-being and minimize environmental impacts in the apparel supply chain. With diverse experience spanning apparel, international community development and sustainability, she’s a Pacific Northwesterner who’s as at home in the rain as she is in the streets of Bangkok. She holds an MBA in Sustainable Business from Pinchot and a BA in Diplomacy and World Affairs from Occidental College.

    image


    1 Point

  • CAS: Powerful Objection Handling 

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle.

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle. In this session, participants will walk away with results oriented concepts including knowing the true “no,” categorizing objections, and overcoming opposition with benefits.

    Diane Ciotta

    Author, speaker and sales trainer

    Diane Ciotta has been stimulating a variety of audiences for 26 years with her unique ability to humbly relate to groups while offering a strong and sincere message of accountability.

    After two decades in sales and sales management, Ciotta followed her entrepreneurial instincts and established Training Classics in 1989 as a sales refinement company committed to presenting integrity-based techniques. She has influenced countless sales professionals around the country through her high-energy skills enhancement seminars.

    As a result of her positive influence and numerous keynote requests, she broadened her focus outside the preverbal sales training box and diversified her company, rebranding it as the Keynote Effect.

    Ciotta's philosophies for success have been published in over 60 U.S. magazines and online, as well as in her first book, co-authored with renowned motivational speaker Brian Tracy, Pushing To The Front. Her own book on integrity in business will be available soon. Diane Ciotta was born, raised and happily still resides in central Jersey.

    image


    1 Point

  • Certified Advertising Specialist (CAS) Package Application

    Contains 3 Component(s)

    This application must be completed after you complete all of your education sessions for the Certified Advertising Specialist Certification (CAS) program.

    This application must be completed after you complete all of your education sessions for the Certified Advertising Specialist Certification (CAS) program. Upon successful review of your application your CAS Certification will be added to your transcript.

    To Renew Your CAS Certification: please complete the CAS Re-Certification Application which can be found in the Application Forms section in the Menu Bar. 

    There is no membership requirement to participate in the CAS or MAS Certificate program. Additional information on program requirements, policies and procedures is available on the PPAI website. Please email certification@ppai.org if you have any questions. Please note there are no refunds available after the application has been submitted. 

    Certification will be added to your transcript upon a successful review of your application and qualifications. 

  • CAS: How To Read A Test Report

    Contains 5 Component(s), 1.00 credit offered Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

    Test reports andcompliance certificates are as complex as they are necessary. Learn how to readand understand these essential documents. This webinar will explain the difference between a good and bad test report. Participants will learn what to look for to confirm a valid test report and explain the red flags and other warnings that invalidate a compliance document. This session qualifies as an "elective" under the Product Safety Aware Program.


    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is senior technical consultant at AsiaInspection. With over 30 years of experience, DeRagon is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods. She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees. She is also a previous member of the Board of Directors for the International Consumer Product Health and Safety Organization (ICPHSO).

    Haley Will

    Account Executive

    Haley Will is an Account Executive for UL Verification Services focusing primarily on the Premiums and Promotional Products industries. Haley supports new and existing UL clients by developing and enhancing their Quality Assurance Programs. Haley also manages UL's relationship with PPAI and serves as a proactive point of contact for members to provide technical expertise in areas of global compliance, industry standards and brand specifications. Previously, Haley worked in Client Services as a global account manager focusing on promotional products, toys and children's products. Responsibilities included daily management of domestic and global accounts, review of technical data and test results, and acting as the primary liaison between clients and labs. Haley has been with UL (formerly STR) since 2009 and holds a Bachelor's degree from Springfield College in Marketing and Business Management.

    image

    1 Point

    image

  • CAS: Social Responsibility: Why Should We Care?

    Contains 5 Component(s), 1.00 credit offered Recorded On: 09/13/2017

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business.

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. Codes of conduct are an articulation of a company’s social compliance expectations at the factory level, regardless of whether those factories are owned or contracted by the company. Understanding why social responsibility is on the rise and why companies need codes of conduct can help you better navigate your social compliance-related business requirements and have more productive conversations with others within your company and with potential customers. During this hour-long session, Fair Labor Association staff, Heeral Coleman, will examine the evolving landscape and explore with you the reasons why you should develop a code of conduct and, more broadly, why your company should take a proactive approach to corporate responsibility. This session qualifies as a Product Safety Aware elective.

    Marissa Morgan

    Program Manager

    Marissa is currently the Program Manager for Business Affiliates in the Americas at the Fair Labor Association, where she works on on-boarding and training with Participating Companies and Participating Suppliers based in the western hemisphere, and Category B licensees. Previously, she served as the FLA’s Licensee Program Manager, where she worked with collegiate licensees on building social compliance program. She holds an MA from the University of Geneva (Switzerland) and a BA from Boston University.

    image

    1 Point

    image

  • PSA Required: Undue Influence

    Contains 5 Component(s), 0.50 credits offered Recorded On: 11/08/2017

    Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program.

    Join Anne Stone for this session on Undue Influence. Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required Product Safety Basics

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

    image

    0.5 Points

    image

  • PSA Required: Prop 65 and State Regulations

    Contains 5 Component(s), 1.00 credit offered Recorded On: 04/11/2018

    Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them.

    Join Anne Stone for this session on Prop 65 and State Regulations. Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required: Product Safety Basics

    Anne Stone

    Director of public affairs

    Anne Stone is the director of public affairs. Anne is responsible for guiding PPAI's legislative and government relations efforts, including taking a contingent of PPAI members to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also oversees the Association's product responsibility programs including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    image


    1 Point

    image

  • CAS: How To Communicate Compliance To An End Buyer

    Contains 5 Component(s), 1.00 credit offered Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

    CAS-Apprvd.jpg

    1 Point

    image
  • CAS: Industry Essentials: A 30-Minute Overview

    Contains 5 Component(s), 0.50 credits offered Recorded On: 06/19/2018

    This half-hour session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the $23.1 billion industry. If you work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation.

    This half-hour session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the $23.1 billion industry. If you work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation.

    Tina Filipski

    Editor of PPB

    Tina Filipski is Editor of PPB and heads up PPAI's publications team which is responsible for producing PPB, PPB Newslink, The Expo Daily and Expo East Daily. She's also staff liaison to the Distributors Committee.

    CAS-Apprvd.jpg

    0.5 Points