Abigail Tiefenthaler is the founder of Sweetspot Strategies, Inc. She is passionate about helping entrepreneurs run the business they really want to run. She believes business owners can simplify their business, if they're willing to simplify their process.

With 30-plus years of business experience, including 15 years in corporate America working in a variety of marketing capacities, and 18 years running an award-winning promotional products business that put her in the top 5 percent of her industry, Tiefenthaler understands how critical it is to play full out, and use marketing for the heavy lifting it is designed to do. Her goal is simple: simplify the marketing process and eliminate confusion. Tiefenthaler helps her clients look at the bigger vision of their business so they can plan for growth and implement their creative genius in a way that makes them stand out from the crowd, create a loyal following, and feel good about what they do for a living.