Expo 2016: PromoKitchen Presents: How To Compete In An amazon World
Join Mark Graham and Danny Rosin for this session on how to compete in an amazon world. A massive shift toward online selling is disrupting how end buyers are purchasing promotional products. The specter of Amazon looms large in our industry as they have single handedly changed customers' expectations about buying online. Today, the online segment is the fastest growing space in the industry and it's challenging many traditional business models. This session is designed to help distributors rethink their business models in an age when buying online is the norm, not the exception. Presenters will share what they have learned when it comes to earning--and retaining--customers in this digital age.
Founder of Rightsleeve.com
Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.
RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.
Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).
Danny Rosin, CAS
Danny Rosin is co-owner of Brand Fuel, Inc. He is a longtime industry professional who has served on a number of PPAI committees and presented at North American Leadership Conference as a featured speaker. Rosin is a co-founder of PromoKitchen and has served as president of CAAMP, his regional association. In his community, Rosin volunteers with the Jamie Kirk Hahn Foundation, Operation Smile International, and Band Together, of which he is a co-founder. Additionally he has been a speaker at the North Carolina Emerging Issues Discovery Forum and a member of the NC State University Centennial Campus Vision Project. Rosin and his wife have two daughters.