Expo 2017: Designing A Sales Compensation Plan That Works

Designing an effective sales compensation plan is one of the best tools you have as a sales manager/business owner, yet, it's one of the hardest and most frustrating things to get right. Catherine Graham shares her successes (and many failures) in designing a sales compensation plan at RIGHTSLEEVE that now gets results.

Catherine Graham


Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.


1 Point


Event Recording
Recorded 01/12/2017
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Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available