In today's busy media landscape, podcasting has emerged as one of the most dynamic ways to capture your customer's attention. Previously the domain of expensive production studios, podcasts can now be recorded with simple software tools and published to the Internet within hours. In this session, Mark Graham will show you why podcasts are such an effective communication tool, how to craft a great interview, how to land a high-profile guest, and how to produce and record your very own podcast. Mark Graham has hosted the popular PromoKitchen podcast since its founding in 2011. He is also the host of the commonsku podcast, skucast.
Founder of Rightsleeve.com
Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.
RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.
Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).