Expo 2017: Power Keynote: How Digital Is Inspiring A New Era Of Experience Design
Join Brian Solis for the session How Digital Is Inspiring a New Era of Experience Design. People don't want products, they want experiences. This is one of the reasons why businesses over the next 10 years are going to increase investments in customer experience to more effectively compete. The secret to success however, is understanding the relationship between digital and the evolution of customer expectations, behaviors and preferences. What people value, what they find relevant, the experiences they want, are ours to discover. And, they're not what we think. In his presentation, digital analyst, anthropologist and futurist Brian Solis will share why and how digital will help businesses design meaningful and relevant experiences that people love online and in the real world. More so, he will share insights into how see the world differently to design for a different generation of connected customers.
Brian Solis is Principal Analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it.
He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book “X,” explores the intersection of where business meets design to create engaging and meaningful customer experiences.