Expo 2017: The Lessons Of 100%: Strategies To Reduce Friction To Sell More
Join Bill Petrie for this session on The Lessons of 100%. In our continually evolving marketplace, clients are seeking sales experiences that are as friction-less as possible. It’s about going beyond the “big things” all distributors do well: source, decorate, deliver, and invoice for merchandise. To truly stand out and reduce client friction in an Amazon world, it’s the seemingly little areas where it’s critical to give 100 percent. In this session, Bill Petrie will outline easily implemented, tactical actions that can be taken immediately to create an experience clients will gladly pay for again and again.
Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.