Expo 2017: Win And Win BIG!

Join Tom Rizzi and Greg Armstrong for the session Win and Win Big! Discover proven tools, processes and strategies to help you win million and multi-million dollar deals. Learn how to position yourself and your solution to win large deals and contracts and how to quickly and efficiently implement your solution to capture the cash.

Tom Rizzi

​Senior Sales Executive

Tom Rizzi is the Senior Sales Executive with over 20 years of experience in winning large enterprise account deals in the promotional products, print and packaging industries. Has won over $1 Billion in new sales during career. Expertise in sales process, deal qualification, presentation development and delivery. Extensive management and leadership experience. Has led sales teams of over 500 people producing in excess of $1 Billion in annual sales. Experienced in conducting sales and sales process training focused on winning large enterprise accounts.

Greg Armstrong

Former Vice President of Sales & Marketing

Greg Armstrong, formerly the Vice President of Sales & Marketing with AIA Corporation, has joined Proforma as its Vice President of Sales Development. In this role, Armstrong will help Proforma Owners identify, pursue and win enterprise level accounts. Based in Fountain Valley, CA, Armstrong will work closely with Proforma Owners primarily on the west coast to secure major account opportunities.

Armstrong has more than 20 years of experience in all facets of the print and promotional products industry as a supplier, distributor and buyer. Prior to his recent position with AIA, Armstrong held the title of Director of Supplier Relations for Alcone Marketing. On the supplier side, Armstrong served in managerial sales roles with Headmaster, Logomark and Gemline. He was also a buyer for Sechrist Clinical Services as their Marketing Manager.

Armstrong served on the Board of Directors for Specialty Advertising Association of California (SAAC), is a member of the American Marketing Association and was selected as one of PPB magazine's 13 Rising Star's in 2012.


1 Point


Event Recording
Recorded 01/12/2017
Recorded 01/12/2017 1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available