Expo 2018: Basic SEO For The Promotional Products Industry: Separating Fact From Fiction
Recorded On: 01/18/2018
Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. Join David Shultz for this session as he discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.
Vice President of Supplier Partnerships
David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.