Expo 2019: You Can't Skip This Ad
Recorded On: 01/13/2019
It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium adding value to marketing campaigns and helping to extend their life -driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.
President of Northwest Promotional Marketing Association and Regional Vice President, NW with Halo Branded Solutions
Chris is President of Northwest Promotional Marketing Association and Regional Vice President, NW with Halo Branded Solutions. He is an active volunteer in our industry too – he currently is President of the Northwest Promotional Marketing Association (NWPMA) and is a certified advocate for PPAI as well as a past L.E.A.D participant. Chris has presented 5 Sense Branding Solutions to the Association of Luxury Suite Directors, Fan Loyalty Managers with national sports organizations. Business' such as Nike and Intel, small & medium sized businesses, and Universities have also appreciated Chris's education and case studies about the Promotional Products Industry as an effective advertising medium that targets all 5 senses of the consumer and employee. Chris advocates that, “Traditional Marketing can't work alone in this day of technology – Brands must escape the clutter, beat their chest, and engage the consumer to take an action. Savvy businesses want products that have REACH, RECALL, and LOW COST-PER IMPRESSION and the promotional product provides all that and more! The right promotional product, with a plan behind the branded product, can give your customers advantages that simply aren't available with other advertising media.” During Chris' interactive session, you'll hear case studies of what's worked and discover proven research that will help you create a customer sensory experience for your clients that will engage and motivate your client's customers to take action. Chris has 20+ years of hands on experience in the Promotional Products Industry and resides in Bend, Oregon
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