Expo East 2016: Ask The Right Questions To Make More Sales

Join Troy Harrison for this session on what questions to ask to make more sales. Product knowledge isn't king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

Troy Harrison

Sales Manager

Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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1 Point

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