Join Mary Ellen Sokalski for this session on marketing to Millennials. They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.
Mary Ellen Sokalski, MAS
Director of Marketing Communications
Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.