Expo East 2017: Apparel Trend Takeaways
Recorded On: 06/12/2017
Join Mary Ellen Sokalski, MAS for this interactive session. It is designed for anyone from beginners to experts in the apparel sales field will help participants understand what the newest trends are in the retail and imprinted sportswear market are, why they are occurring, and how to best present them to increase sales opportunities.
Mary Ellen Sokalski, MAS
Director of Marketing Communications
Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.