Expo East 2017: Managing the Millennial Market

Recorded On: 06/12/2017

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The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session with Seth Barnett, will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market. Learn the proper use of technology integration as part of the marketing and business mix, understand the necessity for maintaining tested strategic methods, and be able to understand what it takes to further develop strategies for success.

Seth Barnett

Diversity Development and Engagement Manager

Seth Barnett is the Diversity Development Manager for Promotional Products Association International (PPAI). As an advocate for the industry's marketplace success, he develops new ways for business to meet the growing demand of a diverse workforce and a changing consumer market. Barnett spent his first three years in the industry as the association's Government Relations Manager where he coordinated legislative and regulatory obligations for the industry. Barnett holds a bachelor's degree in management, a master's degree in public administration, and a master's degree in law. Barnett is a lecturer and tutor for Texas Christian University and has been a guest lecturer at Boise State University, Johnson & Wales University, the Florida Institute of Technology, and the College of Western Idaho.


1 Point


Event Recording
Recorded 06/12/2017
Recorded 06/12/2017 Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available