Expo East 2017: Managing the Millennial Market
Recorded On: 06/12/2017
The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session with Seth Barnett, will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market. Learn the proper use of technology integration as part of the marketing and business mix, understand the necessity for maintaining tested strategic methods, and be able to understand what it takes to further develop strategies for success.
Diversity Development and Engagement Manager
Seth Barnett is the Diversity Development Manager for Promotional Products Association International (PPAI). As an advocate for the industry's marketplace success, he develops new ways for business to meet the growing demand of a diverse workforce and a changing consumer market. Barnett spent his first three years in the industry as the association's Government Relations Manager where he coordinated legislative and regulatory obligations for the industry. Barnett holds a bachelor's degree in management, a master's degree in public administration, and a master's degree in law. Barnett is a lecturer and tutor for Texas Christian University and has been a guest lecturer at Boise State University, Johnson & Wales University, the Florida Institute of Technology, and the College of Western Idaho.