Expo East 2017: New To The Industry: How To Grow Your Business Through Decorating
Recorded On: 06/12/2017
Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty. Diving into a new decoration method no matter how well prepared brings surprises. The complexity, materials options, machinery for the purpose are endless. Lori Garland will discuss how to avoid spending money when it's not necessary and making the most of the technology at your disposal.
Moving into the promotional products industry was to be a short term re-evaluation period in 1992. Fast forward 23 years and it obvious she’s found a job about which she is passionate. Originally, hired to digitize and provide technical support, Lori went on to run the production embroidery shop, customer service, technical support. Lori has digitized and trained individuals on methods, equipment and software.