Expo East 2017: The New, The Now, The Next In Digital Marketing Strategies

Recorded On: 06/12/2017

In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media,and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

Lance Bachmann

Founder and President

Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

Scott Fcasni


As president of 1SEO Technologies, Scott Fcasni oversees the newest 1SEO division that specializes in IT support and managed services. Fcasni brings more than 10 years of experience to the role, during which his team has cultivated a distinguished client base that relies on them for business-critical technology needs. Fcasni resides in New Jersey with his wife and two kids. When not working, he enjoys traveling with his family.


1 Point


Event Recording
Recorded 06/12/2017
Recorded 06/12/2017 Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available