Expo East 2017: Utilizing Closeout Merchandise to Market Your Company
Recorded On: 06/12/2017
One of the overlooked opportunities where one can cost-effectively brand and market their company is utilizing closeout merchandise. As with all creative campaigns, melding a creative theme, unique distribution, relevant packaging and products makes for an engaging client experience. Join Cliff Quicksell, MAS+ for this seminar on the why, what, and how of developing creative marketing tools for both you and your clients using closeouts. Doing so means more cost-effective marketing tools for you and huge profits if your clients choose to use the same tools you develop—and it’s easier than you think. Several case histories will be presented, including the thought and methodology on the development of the campaigns. This is a must-attend seminar if you are looking to expand your marketing arsenal.
Cliff Quicksell, MAS+
Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.