Expo East 2017: Utilizing Closeout Merchandise to Market Your Company
Recorded On: 06/12/2017
One of the overlooked opportunities where one can cost-effectively brand and market their company is utilizing closeout merchandise. As with all creative campaigns, melding a creative theme, unique distribution, relevant packaging and products makes for an engaging client experience. Join Cliff Quicksell, MAS+ for this seminar on the why, what, and how of developing creative marketing tools for both you and your clients using closeouts. Doing so means more cost-effective marketing tools for you and huge profits if your clients choose to use the same tools you develop—and it’s easier than you think. Several case histories will be presented, including the thought and methodology on the development of the campaigns. This is a must-attend seminar if you are looking to expand your marketing arsenal.
Cliff Quicksell, MAS+
Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 35 years. During this time, he has achieved the Master Advertising Specialist designation and has been actively involved in PPAI by serving on various committees, as a facilitator at all PPAI shows and as a member of PPAI's Ambassadors Speakers Bureau. Cliff's passion for education and training is exemplified by his having served five terms as the education chairperson for the Chesapeake Promotional Products Association. Cliff has received several awards including a PPAI Pyramid award 25 times and PPAI's Ambassador Speaker of the Year Award six times. In 1997 he was an inaugural recipient of PPAI's Distinguished Service Award.Cliff is the CEO of Cliff Quicksell Associates and the acting Director of Marketing with Ipromoteu.