Expo East 2018: LinkedIn Foundations For Promo Product Sales 

Recorded On: 06/11/2018

Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

Bill McCormick


Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.


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Recorded 06/11/2018
Recorded 06/11/2018
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available