Expo East 2018: LinkedIn Foundations For Promo Product Sales
Recorded On: 06/11/2018
Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.
Bill McCormick is co-owner of Team Creative Connections (PPAI 624673), and started in promotional products sales when he and his wife started their company in 2013. Bill quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they can attribute over $350K in sales to utilizing LinkedIn as part of their sales cycle.
Bill is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales.
Bill recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.
Bill lives with his wife Sue in Catskill, NY.