Expo East 2019: LinkedIn: Connecting Across Demographics

Did you know that LinkedIn use is pretty evenly distributed across ages? In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

Bill McCormick

Co-Owner

Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

1 Credit

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