Expo East 2019: SEO Separating Fact From Fiction

Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including  “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.


1 Credit

1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.


Desktop and Mobile View of the Event Recording
Recorded 06/03/2019
Recorded 06/03/2019
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available