NALC 2017: Power Panel Session: Managing Your Brand Through A Crisis

Moderator: Catherine Graham discusses with a panel of experts such ast seems as though each week we watch as another organization faces – and attempts to manage – some form of issue or crisis. When a moment of crisis or a potential crisis hits your company and threatens to tarnish your reputation, how will you react? Will you be prepared? Crisis management requires more than an apology issued through a press release. Join Lee Strom, VP of Marketing of SanMar, Marc Simon, CEO of HALO Branded Solutions and Cory Halliburton, J.D. of WKPZ as they share their knowledge and experiences. Gain insight into how companies navigate potential corporate crises, how they make their brands stronger in the process and leave with practical and tactical tips that help you pilot your brand through any crisis situation.

Catherine Graham (Moderator)


Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

Cory Halliburton

Attorney At Law

Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

Lee Strom, CAS

Vice President of Marketing and CMO

Lee Strom, is vice president of marketing and CMO of supplier SanMar. Following a 16-year career in retail marketing, Strom joined SanMar in 2001. As the supplier’s head of marketing, he serves on its leadership team and works to help the Issaquah, Washington, company engage the industry and develop the marketing tools necessary to grow its business and that of its customers. Strom’s first term on the PPAI board began at Expo 2010 as a member of the Class of 2014. An active industry volunteer, alongside his role in the Association’s leadership he has served on its Suppliers Committee and Government Relations Action Group, and has spoken frequently at PPAI events. Outside the promotional products industry, Strom has lent his volunteer services to the Seattle Direct Marketing Association, sat on the Hazen High School Community Relations and Process Improvement Committees and the Newport Presbyterian Church Mission Committee, and served on the Columbia Rim Homeowners Association board. An avid outdoors enthusiast, Strom is the founder of the Newcastle Running Club and has served on the Newcastle Trails board.

Marc Simon

Chief executive officer and a director

Marc Simon was appointed chief executive officer and a director of HALO Branded Solutions in February 2001. He was honored as the 2006 “Person of the Year" by one of the industry's trade Counselor Magazine. Under Simon's leadership, HALO has grown significantly with more than 15 acquisitions and more than 200 new recruits. He views his mission as adding value to HALO's sales force by helping its several hundred industry sales people grow their businesses and meet the challenges of a changing economic environment. Prior to joining HALO, Simon spent 22 years in the private law practice with a focus on business planning and mergers and acquisitions, and five years as a leading executive in the call center industry. Mr. Simon is also a certified public accountant and has a bachelor's degree in accounting and a law degree from the University of Illinois. Simon is presently serves as chairman of PPAI's Board of Directors.


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Event Recording
Recorded 08/13/2017
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available