NALC 2018: Pink Goldfish Implementation
Recorded On: 08/13/2018
|This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.|
Keynote Speaker and Workshop Facilitator
Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.
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