PPB Presents: Company Rebranding Podcast
Recorded On: 06/15/2020
In this episode, PPB Presents: Company Re-branding – How To Get It Right with special guests, Anna Branch, marketing and brand strategist at Creative and Carson Roncketto, chief operating officer at Creative, along with Tina Berres Filipski, editor of PPB Magazine. Are you excited about your brand? Listen as two experts discuss when it’s time to rebrand, how to spot the indicators of a much-needed revamp, the steps it takes to re-imagine your brand and how to know when you’ve got it right.
Carson Roncketto is the chief operating officer at Creative, an award-winning, design-based branded merchandise agency located in Fayetteville, Arkansas. Through her leadership, Roncketto has helped re-engineer a 20-year brand to become a trend-forward, design-centric boutique agency serving clients from multi-billion-dollar retail giants to franchised organizations, tech start-ups and ad agencies. Bringing to Creative a fresh and ambitious vision, she expanded its service offerings to encompass a wide range of solutions that impact businesses such as developing essential core values and branding with purpose. In addition to her work with Creative, she is on the board of PromoKitchen, the industry’s only entrepreneurial, grassroots nonprofit led exclusively by business leaders in the promotional marketing industry. Prior to Creative, Roncketto was the chief learning officer of Circles USA, a national nonprofit committed to helping families move out of poverty and towards economic stability through intentional relationships across class and cultural lines.
Marketing and Brand Strategist
Anna Branch is a marketing and brand strategist at Creative, a design-based promotional marketing agency and 2020 PPAI Gold Pyramid winner located in Fayetteville, Arkansas. Branch has helped re-engineer a 20-year brand to become a fashion-forward, design-centric boutique agency serving clients from multi-billion-dollar retail giants to franchised organizations, tech start-ups and ad agencies. With 10-plus years in marketing, brand and creative for independent fashion and beauty brands, Branch brings her experience and eye for design and trend to Creative, elevating its brand and helping clients tell their story through enriching experiences and products with purpose.
Editor of PPB
Tina Filipski is Editor of PPB and heads up PPAI's publications team which is responsible for producing PPB, PPB Newslink, The Expo Daily and Expo East Daily. She's also staff liaison to the Distributors Committee.
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