Product Responsibility Summit 2016: Recall Crisis! It Finally Happened! Now What?

Join this panel discussion with Cheryl Falvey, Carol Cave, Ryan Cudney, on real world actions and reactions as a fictional national product safety recall unfolds. These scenarios address crisis management from regulatory, legal and public perception perspectives.This session is an elective for the Product Safety Aware program.

Cheryl Falvey

Former General Counsel of the United States Consumer Product Safety Commission

Cheryl Falvey was previously the General Counsel of the United States Consumer Product Safety Commission. The General Counsel is the Commission's chief legal officer and advisor. The office's major functions are representing the Commission in court and providing legal counsel to the Commission and its operating divisions. Ms. Falvey advises the Commission on all legal issues arising under the statutes it administers and has been particularly involved in the interpretation and implementation of the new Consumer Product Safety Improvement Act. Ms. Falvey also helps assure Commission compliance with such statues and regulations as the Administrative Procedure Act, the Government in Sunshine Act, the Freedom of Information Act, the Civil Service Reform Act, the Ethics in Government Act, and the Commission's own internal rules and directives. Prior to joining the Commission, Ms. Falvey was a partner in the law firm of Akin, Gump, Strauss, Hauer & Feld, LLP, where she was the head of the litigation practice group in Washington, D.C.

Carol Cave

Director, Import Surveillance and Investigation

Carol Cave is the Director of the Office of Import Surveillance and Inspection for the U.S. Consumer Product Safety Commission. She is actively involved in developing the agency's Risk Assessment Methodology for Imported Products and serves as the agency representative on the Border Interagency Executive Committee. Mrs. Cave has an extensive career with the CPSC. Prior to becoming the Director, she had the vital role as the Director for the Field Investigations Division. She worked in the Office of Compliance on the Special Investigations Unit identifying hazards not previously reported to the CPSC and solving technically complex product investigations. She works with other Federal government agencies to identify unique approaches and solutions to flush out potentially defective consumer products. Mrs. Cave has spoken before many trade groups to explain new import enforcement authorities as required under the Consumer Product Safety Improvement Act (CPSIA) and has received numerous awards and honors. Mrs. Cave received the World Customs Organization Award for the Importer Self Assessment Product Safety Pilot Program.

Ryan Cudney

Senior VP of Corporate Reputation and Risk Management

A Senior Vice President with Edelman's Corporate Reputation & Risk Management practice, Ryan Cudney serves as a strategic counselor to senior decision makers across an array of industries, including technology, financial services, health, education, industrial equipment, retail, energy and consumer packaged goods.

Ryan has worked with companies around the globe to assess and create integrated global issues management and crisis preparedness capabilities. He has provided communications counsel to companies facing significant enterprise risks, including international product recalls, social media backlash, facility closures and unauthorized access of personally identifiable information. Additionally, Ryan has assisted clients with communications in the wake of enforcement actions brought by the Commodity Futures Trading Commission, Consumer Product Safety Commission, Serious Fraud Office and Equal Employment Opportunity Commission.

Prior to joining Edelman, Ryan was a US political staffer; most recently, serving as the Executive Director of the Illinois Republican State Senate Campaign Committee (RSSCC). As Executive Director, Ryan worked on a range of issues at the intersection of political strategy, communications and public policy.

Prior to joining the RSSCC, Ryan served as a Senior Consultant for a boutique Chicago-based public affairs firm, where he developed and implemented communications and grassroots engagement campaigns for political action committees, candidates and corporate clients. Ryan directed an issue advocacy campaign for an Illinois retail association and executed a successful communications plan for a global retailer that assisted its expansion into the Chicago marketplace.


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