Product Responsibility Summit 2018: Social Media And Project Misuse: How Can We Shut That Down?
Recorded On: 09/16/2018
There are countless examples of content on social media showing people promoting the misuse of consumer goods, from clothes baskets used as baby baths to toothpick crossbows. Don’t let misguided humor ruin the marketing potential for your line of promotional products. This panel discussion will present specific cases of product misuse, promoted via social media, and offer suggested and necessary steps to help shut it down. Take away ideas to limit the impact on consumer safety and your brand with swift action and sensible responses.
Karolyn Helda is the managing director of AI's North American operations and has more than 25 years of experience in the consumer products quality assurance industry with 15 years of direct experience with promotional products. Her knowledge spans toys and children's products, textiles and general merchandise, as well as consumable consumer goods such as over-the-counter drugs, health and beauty items, and food. She has previously held roles in laboratory management, global compliance program development and management, and protocol development according to international testing requirements.
Neal S. Cohen practices law in the area of consumer product safety before the U.S. Consumer Product Safety Commission (CPSC).
A former CPSC official, Neal brings a wealth of experience in representing companies before the CPSC. Not only does Neal have extensive knowledge of CPSC's safety requirements, he also understands how the CPSC and its staff really think when investigating a consumer product. With this knowledge and the relationships he has built in the product safety community, Neal works hard to represent the best interests of his clients in seeking a fair and favorable outcome.
Joe Galbo joined the Consumer Product Safety Commission Office of Communication in June 2016 as a Social Media Specialist. In this role, he coordinates the digital content and strategy behind all CPSC social media platforms and websites. Previously, Joe held a similar position at the Liberty Science Center in Jersey City, NJ where he revitalized the institution’s digital media strategy and honed an appreciation for blowing things up (safely) in the name of informal STEM education. This is his second year at ICPHSO.
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