Tech Summit 2016: Electronic Standards And How They Will Change The Industry

Recorded On: 08/31/2016

Join this session with panelists Ajay Kaul, Eric Alessi, Eric Shonebarger, Irwin Goldstein on electronic standards. What does the future of electronic communication mean to the promotional products industry and how will we get there? In this session, you will see a clear road map for electronic communication in the industry and leave with a plan to utilize to help your company become significantly more efficient.

Ajay Kaul

Application Support Manager

As a seasoned Product Manager, Ajay Kaul, has had proven success managing entire product line lifecycle and delivering a variety of time-critical solutions including Integration solutions, E-commerce solutions, Microsoft ecosystem marketing launches, and a mobile network construction solution. Experience managing onshore and offshore software development and support teams. Substantial Business Analyst experience includes building requirements specifications from user needs, creating functional and testing specifications.

Eric Alessi

Essent Corporation, President & CEO

Eric has been the President and CEO of the Essent Corporation since 1989.

Eric Shonebarger

Chief Information Officer

Eric has been the Chief Information Officer at Hit Promotional Products since 2004.

Irwin Goldstein

Director of Application Development

Irwin Goldstein has been the Director of Application Development at HALO Branded Solutions since 2005.


1 Point

· Moderator: Dale Denham, MAS+ (Geiger)

· Panelists: Ajay Kaul (San Mar)
· Eric Alessi (Essent Corporation)
· Eric Shonebarger (HIT Promotional Products)
· Irwin Goldstein (HALO Branded Solutions)

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