The PPAI Expo 2018: Finding And Keeping Star Employees
Recorded On: 01/18/2018
One of the biggest challenges within the promotional products industry is finding and keeping talent. Ever heard the saying, “You’re only as good as your worst employee”? Most of the top distributors and suppliers are often successful because they have great staff. Do you have a retention strategy? It’s expensive to recruit and train people, so the last thing you want is for them to leave or not work out. Join Gordon Glenister for this session and explore training and development opportunities as well as loads of innovative ways to help you look after your staff. Come away with a defined strategy to retain your top performers, a guide to finding the very best people and a way of measuring the success of your recruitment process.
Director General of the British Promotional Merchandise Association
Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.