The PPAI Expo 2018: Making Your Prices Stick Without Getting Stuck
Recorded On: 01/18/2018
Are you pricing your goods and services to capture your fair share of the market while still achieving profitability? Do your revenues exceed the operating and overhead expenses for healthy business growth? Explore these questions and learn ways to defend the prices you must charge to grow and succeed. Join Vince DiCecco for this spirited and idea-filled seminar will dissect and explore what you can do to sell at prices higher than your competition, and uphold your professional image at the same time. Learn how to handle the tactic “I can get the same stuff down the block cheaper” and discover the powerful “what if” tool, The Break Even Formula.
Business Coach, Founder, and Owner
Vince DiCecco is a dynamic and sought-after business coach and seminar leader with a unique yet practical perspective on the art and science of selling, strategic planning, business development, and leadership and management subjects. As the founder and owner of the metro Atlanta-based consultancy, Your Personal Business Trainer, Inc., Vince sparks the kind of passion within his client business owners and sales professionals that creates customer delight and loyalty, sharpens their competitive edge and delivers double-digit gains in profitability to an organization’s bottom line.
As an award-winning professional with over 36 years of roll-up-your-sleeves experience in training, sales and marketing, Vince has made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small- to mid-sized businesses. He has been a presenting speaker at many industry expos—including SGIA—and is a monthly columnist and featured author for several trade publications—including Awards & Engraving magazine.