The PPAI Expo 2018: The Art Of Building A Great Distributor Brand
Recorded On: 01/18/2018
How do you build a distributor brand that connects in a way that helps it pays big dividends? Connecting with customers through the art of purposeful branding results in stronger margins, longer customer lifetime value, and sustains a long-term business. Come to this session and see examples of brands that demonstrate how you can carve out your own special place in a crowded world. Branding and community building are interrelated, and the best brands make the connection seamlessly and in an authentic way that generates results and gives meaning and purpose to commerce. Join Mark Graham for this session and learn why successful branding is the key to long-term value creation, and why good branding equals strong margins.
Founder of Rightsleeve.com
Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.
RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.
Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).
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