WLC 2016: Keynote: Building Brands

Recorded On: 06/26/2016

In today's crowded and competitive marketplace defining and building brands is more important than ever. In order to create value, we must be consistent and modern at the same time. As a result, Katie Bayne will share four lessons that she has learned throughout her 27 year journey in marketing. She will bring to life how these lessons have allowed her to define her personal brand and how similar principles work in building and celebrating one of the most beloved brands in the world…. Coca-Cola.

Yolanda White

Assistant Vice President and Global Group Director

Yolanda White, Assistant Vice President and Global Group Director for the Coca-Cola Company is a marketing executive with over 20 years of experience with top tier brands within the consumer packaged goods industry. Accomplished at building vision, global strategies, high performing teams and delivering positive business results by working across global organizations and customers. Recognized by Brand Week magazine in 2002 as one of the “Marketers of the Next Generation” and Black Enterprise as one of the “2013 Top Women Executives in Advertising and Marketing”.

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1 Point

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