WLC 2017: Big Ideas That Will Knock Your Socks Off
Recorded On: 06/26/2017
Many of us have endured brainstorming sessions where the most single insight is: “That would never work”. The end-result is “Keep doing what we’re doing, only do it better, faster, or re-package it in a different way or color”. New ideas are like oxygen. They energize, they stimulate, they nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish. Big ideas rally customers and employees around a brand. They incite passion and they achieve impressive results. Marilyn Barefoot has a process guaranteed to produce big ideas – it’s called “BigStorming”. Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.
Every great team has a spark plug, a unique energy source, an active ingredient… someone who helps to give the team a personality. For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut. A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. A three-time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker. A hands-on leader, Marilyn’s high-energy sessions lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original!