WLC 2017: Big Ideas That Will Knock Your Socks Off

Recorded On: 06/26/2017

Many of us have endured brainstorming sessions where the most single insight is: “That would never work”. The end-result is “Keep doing what we’re doing, only do it better, faster, or re-package it in a different way or color”. New ideas are like oxygen. They energize, they stimulate, they nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish. Big ideas rally customers and employees around a brand. They incite passion and they achieve impressive results. Marilyn Barefoot has a process guaranteed to produce big ideas – it’s called “BigStorming”. Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.

Marilyn Barefoot


Every great team has a spark plug, a unique energy source, an active ingredient… someone who helps to give the team a personality.  For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut. A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. A three-time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker.  A hands-on leader, Marilyn’s high-energy sessions lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original!


1 Point


Event Recording
Recorded 06/26/2017
Recorded 06/26/2017 Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available