WLC 2017: Storytelling Strategies To Captivate Your Audience

Recorded On: 06/26/2017

The only thing that matters most when pitching a new client, a new idea or a new initiative is capturing your audience’s attention…and hanging on to it! Many presentations are completely predictable, filled with recycled insights, integrated services and the usual buzz words. If you want to reach your audience, you must have something important to say that you are passionate about. Genuine passion will attract genuine attention…that will lead to action. Through this hands-on session Marilyn Barfoot will lead participants through nine steps to effective story structure and incredibly simple steps to selling your ideas. Most importantly learn to apply storytelling strategies that connect with your audience and build relationships.

Marilyn Barefoot


Every great team has a spark plug, a unique energy source, an active ingredient… someone who helps to give the team a personality.  For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut. A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. A three-time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker.  A hands-on leader, Marilyn’s high-energy sessions lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original!


1 Point


Event Recording
Recorded 06/26/2017
Recorded 06/26/2017 Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available