Your Brand’s Identity Crisis (And How to Reshape Your Future)

Your Brand’s Identity Crisis (And How to Reshape Your Future)

The pandemic created an identity crisis: suddenly everyone was doing projects like kitting and products like PPE. The industry was once neatly divided into three sections: e-commerce-driven distributors, agency-minded distributors and program distributors. But those distinctions are no longer as clear, which means customers have a harder time discerning your unique value and what you do best. In this session, Bobby Lehew, commonsku’s chief content officer will map what the pandemic has done to reshape our industry as a whole and more importantly, provide the compass to help you find your unique strengths so that you can reshape your identity, position your company’s unique services and find the market that needs your most.

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Your Brand’s Identity Crisis (And How to Reshape Your Future)
Recorded 02/22/2022
Recorded 02/22/2022 The pandemic created an identity crisis: suddenly everyone was doing projects like kitting and products like PPE. The industry was once neatly divided into three sections: e-commerce-driven distributors, agency-minded distributors and program distributors. But those distinctions are no longer as clear, which means customers have a harder time discerning your unique value and what you do best. In this session, Bobby Lehew, commonsku’s chief content officer will map what the pandemic has done to reshape our industry as a whole and more importantly, provide the compass to help you find your unique strengths so that you can reshape your identity, position your company’s unique services and find the market that needs your most.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
Live Viewing: 1.00 MAS credit and no certificate available
Live Viewing: 1.00 MAS credit and no certificate available