The pandemic created an identity crisis: suddenly everyone was doing projects like kitting and products like PPE. The industry was once neatly divided into three sections: e-commerce-driven distributors, agency-minded distributors and program distributors. But those distinctions are no longer as clear, which means customers have a harder time discerning your unique value and what you do best. In this session, Bobby Lehew, commonsku’s chief content officer will map what the pandemic has done to reshape our industry as a whole and more importantly, provide the compass to help you find your unique strengths so that you can reshape your identity, position your company’s unique services and find the market that needs your most.

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