Contents include sessions that are 30 minutes in length on various different topics and levels.
Best of Expo 2019: In Brands We TrustContains 3 Component(s), 0.5 credits offered Recorded On: 03/08/2019
It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.
SPARK 2018: Hustle LifestyleContains 4 Component(s), 0.5 credits offered Recorded On: 08/24/2018
Join Robbie Goldsmith for this 30-minute session, during which he will share how he hustled his way through his ‘20s, and built two companies worth over $1 million dollars by employing 10 Millennials. In this session, attendees will learn how to start from zero, how to manage Millennials, and how to work smarter.
SPARK 2018: The Shifting Environment Of SalesContains 3 Component(s), 1 credit offered Recorded On: 08/17/2018
The ever-changing nature of sales pushes our industry forward and forces salespeople and companies to evolve. Long gone are the days when product selling provided a strong bottom line. Today, effective salespeople differentiate themselves through consultative selling, adding value through increased understanding. But, if you are not looking forward, you are likely to fall behind.
SPARK 2018: Change Is The Only ConstantContains 3 Component(s), 0.5 credits offered Recorded On: 08/10/2018
Change is all around us – we are changing all the time. We change our minds. Our circumstances change. The people and world around us change. Everyone has a different threshold for change. So, when change happens, what is your response? Join Julie Kwan as she presents an approach to help you stay fully present in times of change and to take ownership of your part in that change.
The ARTS Of Diversity And Inclusion In The Promo Products IndustryContains 4 Component(s), 0.5 credits offered Recorded On: 08/08/2018
To grow your business and stay relevant with today’s culture, your strategy should include building and fostering a diverse and inclusive workforce. What does it take to do this? It takes the ARTS of Diversityand Inclusion! Join Julie Kwan as she discusses strategies for Attracting, Recruiting, Training, and Sustaining (ARTS) a diverse and inclusive workforce.
SPARK 2018: Be The Culture Change You Wish To SeeContains 4 Component(s), 0.5 credits offered Recorded On: 08/08/2018
In this short session, Jessica Gibbons-Rauch, CAS will explain through case studies how to help push the industry through company culture change for the next generation.
How To Secure A Job In The Promo Industry After Your InternshipContains 4 Component(s), 0.5 credits offered Recorded On: 08/01/2018
How can you advance your career in the promotional products industry? Where is the next opportunity? Join Patrick McHargue for an insightful look at how the promotional products industry talent market works. Learn how to properly evaluate your current job, how to conduct a strategic job search, and how to land your dream job.
Take A Step Toward DiversityContains 1 Component(s) Recorded On: 07/27/2018
In this podcast, Julie Kwan and Brittany David, MAS, discuss the definition of diversity, how it benefits the workplace and how promotional products companies can take the first step toward fostering a culture of diversity and inclusion. Diversity starts by taking one step, which leads to the next step, then the next, and so on.
CAS: Industry Essentials: A 30-Minute OverviewContains 5 Component(s), 0.5 credits offered Recorded On: 06/19/2018
This half-hour session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the $23.1 billion industry. If you work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation.
Expo East 2018: Customer Service Training 101Contains 3 Component(s), 0.5 credits offered Recorded On: 06/12/2018
This session will give distributors insight on how to make their customer service a priority and more efficient. Learn proven techniques from a 20+ year veteran of the distributor world. The focus will be on how everyone in a distributorship needs to be on the same page when it comes to overall customer service. Also, how to handle problems that arise.
Expo East 2018: How To Make 50 Percent Profit On Every Sale©Contains 3 Component(s), 0.5 credits offered Recorded On: 06/12/2018
In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.
Expo East 2018: Creating Your Advantage By Marketing EmotionallyContains 3 Component(s), 0.5 credits offered Recorded On: 06/12/2018
It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.
TAS: Roadmap To The Supply ChainContains 5 Component(s), 0.5 credits offered Recorded On: 02/21/2018
Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!
Trained Advertising Specialist PackageContains 6 Product(s)
Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.
CAS: Improve Listening Skills to Increase Sales In 30 MinutesContains 4 Component(s), 0.5 credits offered
This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!
SAGE Show 2017: Strategy: Branded vs Private LabelContains 3 Component(s), 0.5 credits offered
Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.
SAGE Show 2017: ROI Reality On A GarmentContains 3 Component(s), 0.5 credits offered
Every penny spent on promotional products is an investment. How do you calculate the return for your client? Adam Walterscheid will walk you through a simple and effective way to capture the highest number of quality impressions through the use of well-engineered promotional wearables.
SAGE Show 2017: How to Advance Your Career to the Next LevelContains 3 Component(s), 0.5 credits offered
This session will help attendees think about their careers and what they can do to advance and succeed in a competitive, always changing landscape. This session will give tips on how to find a mentor, when to go a step beyond, the value of curiosity, and motivation.
SAGE Show 2017: Learning How to Sell Your Deal, Become an Effective NegotiatorContains 3 Component(s), 0.5 credits offered
This session will help attendees dramatically improve their negotiation skills and outcomes by answering 7 key questions before the negotiation begins, and learning three tactical moves in face-to-face negotiations that will help sell your deal.
SAGE Show 2017: How To Start A Project: The 5 Step Process For Distributors And SuppliersContains 3 Component(s), 0.5 credits offered
Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? A simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.
SAGE Show 2017: Mentoring: Moving Yourself and Your Employees ForwardContains 3 Component(s), 0.5 credits offered
Mentoring relationships are dynamic, reciprocal, and personal relationships that pass on a professional legacy. Discover benefits of mentoring, guidelines to establish a mentor-protégée relationship, and different types of communication styles. In this interactive seminar, learn various approaches a mentor might use—from coaching and counseling to training and educating. Use this opportunity to strengthen your knowledge base and improve your communication skills through new ideas and different perspectives.
SAGE Show 2017: Niche Marketing: Finance SectorContains 3 Component(s), 0.5 credits offered
In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.
TAS: Get In Touch! Grow Your Business And Build Your BrandContains 4 Component(s), 0.5 credits offered
This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.
SAGE Show 2017: Mastering Niche Markets: Technology SectorContains 3 Component(s), 0.5 credits offered
In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.
Get In Touch! Buyer Outreach Presentation And ToolsContains 3 Component(s), 0.5 credits offered
So, you’ve got their attention. Now what!? This segment of the workshop will walk you through the Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.
SAGE Show 2017: Get More (and Better) Clients! How to Manage and Grow Your Customer BaseContains 3 Component(s), 0.5 credits offered
The foundation of a successful career in sales is a strong customer base. Learn how to build and manage your customer base to maximize your sales potential. This seminar will teach you the skills and techniques needed to earn profitable new customers and keep them for the long term.
SAGE Show 2017: Creating Client LoyaltyContains 3 Component(s), 0.5 credits offered
Learn how to create a customized loyalty plan for your top clients that will enhance your relationship with them and solidify future business. Through a combination of self-promos, customer loyalty techniques, and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.
Expo East 2017: Pantone and Your Promotional ProductsContains 3 Component(s), 0.5 credits offered Recorded On: 06/12/2017
Your client gave you what color number? They requested blue, but which blue? And will it be single color, two-color, or full-color; what is the best option for your client? Learn what PANTONE® products can assist you in communicating color to your clients within the promotional products industry.
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