In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people. Participants will also gain CAS 7.0 towards their industry certification. *Participants must watch the 60 min webinar on Innovation: Design Thinking Can Help! prior to attending this session since this session will build on the foundations in that session.

Preview Video


Julia Maddox

Founder, Barbara J. Burger iZone at the University of Rochester Libraries

Julia Maddox is a consultant, campaign strategist, and educator who helps teams build their capacity for creative problem solving. She’s also the founder of the Barbara J. Burger iZone at the University of Rochester Libraries, an innovation center that helps students explore ideas for addressing the world’s toughest problems. Julia has over a decade of experience leading high-performing teams and is a popular presenter on the topic of creativity and innovation. Julia Maddox is recognized as an expert in community-centered innovation, public affairs, sustainable community development, program design, change management, and stakeholder engagement.

Tosha Everhart

Sock Boss

Tosha Everhart is Sock Boss at Sock 101 and is a SPARK Work Group member from 2020-2022. After graduating with a bachelor’s in communication from the University of Missouri-Kansas City, she immersed herself into the world of marketing and social media, where her work eventually lead her to the promotional products industry just three years ago. Being fairly new to the industry, Everhart’s goal is to be more involved and volunteer where needed to continue to grow in the industry.

Stephen McFadden, CAS


Stephen McFadden is president for Perfect Promotions & More, Inc and also the 2020 SPARK Work Group Chair. Skilled in creative sales programs, current trend identification, and networking, McFadden believes in a Give, Give, Give, Ask mentality.

Taylor Borst

Head of Communications and Public Relations

Taylor Borst is head of communications and public relations for American Solutions for Business and has been a SPARK Work Group member from 2019-2020. After earning a bachelor’s degree in professional communications & emerging media from the University of Wisconsin-Stout, she joined the print and promo industry in 2015, specializing in digital storytelling, social media, promotional products, industry trends and supplier relations. Taylor is currently a Sous Chef with PromoKitchen, on PPAI SPARK work group, a contributing writer for PromoCorner and serves as an advocate for education and youth involvement in the industry.

Meghan Kory

Key Account Manager

Meghan Kory is a Key Account Manager for Hit and has been a SPARK Work Group member from 2019-2021. Meghan Kory started in the industry in 2012, right after graduating from Georgia Southern University. My first role was Inside Sales with Hit Promotional Products. Meghan went to Admints & Zagabor in 2014 as the South East Territory Manager. In 2015, Admints was acquired by Hit Promotional Products and she moved into the Territory Manager for TN, NC, SC, VA, & WV. 

Alicia Skipper, CPIM

Promo Guru

Alicia Skipper, CPIM is the PromoGuru at PromoPros. Alicia enjoys finding new and exciting products to share with our clients to help promote their messages. She joined the workgroup for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP), and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK Conference topics, attendee perspectives, presenter insights, and more!

Kacie Brinner

Information Services Project Supervisor

Kacie Brinner is the SAGE Information Services Project Supervisor and a member of the SPARK Work Group from 2020-2022. She is a Texas transplant, retaining Californian ultra-hippie status, and a writing junkie. She hates winter and firmly believe in serendipity.

David Geiger, Esq, MAS, CIL

General Counsel

David Geiger, Esq.,MAS, CIL, is the General Counsel for Geiger located in Lewiston, Maine which is an industry top-10 distributor of promotional products and advertising specialty items. David is a recent graduate of the University of Maine School of Law and represents the fifth generation of Geigers to work at the family-owned business. He joined the business in 2007, starting in manufacturing engineering services during school breaks from the University of Southern California, where he studied business administration, management, law and entrepreneurship. After receiving his undergraduate degree, he held the role of Compliance Manager until he left to pursue a degree in law. His role is to ensure Geiger’s compliance with global laws and regulations, handle corporate law-related matters, assist in drafting and negotiating complex agreements, and participate in the strategic growth of the company as part of the mergers and acquisition team.  In addition to his responsibilities at Geiger, he is a board member for St. Mary’s Hospital in Lewiston, Maine and a member of PPAI’s Product Responsibility Action Group (PRAG) and the SPARK Work Group from 2020-2022.

Certification Credit


7 Points

Virtual Conference Instructions

1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

3. Please put your out of office message up on your work phone and email from 10am-5pm cst so that you can focus in on the content.

4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Contents (5)


Live Session Will Be Recorded Acknowledgement
Agree to terms to continue.
Agree to terms to continue. Please read this before attending the live virtual session.
PPAI Conference Guidelines
Open to download resource.
Open to download resource.
Virtual Session: Mobile and Desktop View
07/16/2020 at 10:00 AM (CDT)   |  360 minutes
07/16/2020 at 10:00 AM (CDT)   |  360 minutes Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session. Please put your out of office from 10am-5pm CST on your work phone and email to concentrate on the virtual conference.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
7.00 CAS credits  |  No certificate available
7.00 CAS credits  |  No certificate available

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